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Supports various marketing verticals (Brand Events, partnerships, retail events, etc.) for campaign/event execution from a 360 strategic perspective.
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Oversees Marketing Team calendar, collaborates with vertical owners to create timelines and identify roadblocks.
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Resources work efforts and manages pipeline to ensure clear communication of expectations across departments.
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Collaborates with the creative team to allocate resources efficiently.
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Develops and implements project plans, including scope, objectives, deliverables, timelines, and Asana execution workflows.
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Implements process improvements to ensure operational excellence.
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Provides on-site event support as needed.
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Leads large-scale, cross-functional projects from start to finish.
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Manages multiple high-impact projects simultaneously, ensuring timely and within-scope delivery.
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Serves as team lead and primary point of contact for stakeholders and contributors.
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Oversees initiatives such as:
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WHSL Seasonal Sell-In Tool
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WHSL Seasonal Playbook
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Marketing events, materials, and creative requests
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House of ALOHA events, materials, and creative requests
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Strategic Partnerships
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Manages GTM lifecycle (campaign brief to execution of seasonal deliverables).
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Creates GTM workback timelines, stand-ups, meeting action items, reporting, and documentation.
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Leads GTM x Creative kick-offs; collaborates closely with creative team.
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Ensures accountability across channels, stakeholders, and teams to meet milestones and deadlines; escalates issues as needed.
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Communicates GTM meeting action items to ensure stakeholder alignment on next steps.
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Seasonal GTM deliverables include digital assets, print materials, and media kits.
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Improves cross-departmental workflows and enhances overall process and communication.
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Optimizes Asana workflows for timely task and milestone completion.
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Creates hot-sheets, status sheets, and stand-up documents for clarity on project status and action items.
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Ensures teams have necessary resources, assets, and information.
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Supports Sr. GTM Manager with alignment, brand decks, GTM decks, Master Calendar, and seasonal materials.
Aloha Collection
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