Senior Brand Content Specialist Full Time

As the Senior Brand Content Specialist, you will be instrumental in shaping a dynamic and engaging internal communications platform that connects and unites our global team. Your expertise in content strategy, storytelling, and cross-functional collaboration will elevate our internal brand experience, ensuring that Arc’teryx employees feel informed, inspired, and aligned with our mission. Reporting to the Manager, Brand Communications, you will support the development and execution for Bird Nest’s, our internal platform, content strategy and develop globally relevant content while ensuring localization and resonance across regional hubs.

This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada.

You’ll be part of the Employee Communications team, dedicated to informing, inspiring, and connecting employees through impactful storytelling. Collaborating with People & Culture, Brand, Retail, and Corporate Communications, you’ll help shape the internal narrative, ensuring employees feel engaged and aligned with our culture. Working cross-functionally, you’ll develop content that brings our community to life and keeps teams connected.

If you were in the Senior Brand Content Specialist role now, here are some of the core activities you would be doing:

• Developing and executing a compelling content strategy for Bird Nest to not only enhance employee engagement but also strengthen Arc’teryx’s internal brand identity and culture
• Collaborating with People & Culture, Retail, Community, and Brand teams to embed storytelling into employee experiences, ensuring a consistent and compelling narrative
• Maintaining a dynamic editorial calendar that supports business objectives, highlights key moments, and amplifies employee stories
• Supporting the execution of a global editorial strategy that empowers frontline employees through localized storytelling while balancing global and regional relevance
• Partnering with internal communicators and content creators to surface authentic employee stories that highlight culture, ED&I initiatives, and sustainability efforts
• Innovating and streamlining the Employee Communications submission and intake process to improve efficiency, engagement, and alignment across teams
• Sharing knowledge across the Brand Communications team, creating a through line between external and internal communications. Along with providing support to peers in similar roles making recommendations/improvements on existing processes
• Seeking opportunities for Employee Communications to be considered across enterprise-wide initiatives, providing thought provoking ideas, creativity, and strategic recommendations
• Acting as a thought leader in internal content strategy, shaping best practices that influence how Arc’teryx communicates with employees globally
• Bringing creative ideas and storytelling approaches to enhance internal content

Here are some of the things you could be working on in the future:

• Enhancing Bird Nest’s information architecture to optimize content discoverability, navigation, and user experience
• Developing storytelling formats—written, visual, and multimedia—to increase engagement across communication channels
• Establishing content guidelines, best practices, and training materials to ensure consistency across all internal communications
• Championing global engagement initiatives like regional academies, All Company Huddles and product launch storytelling ensuring they are engaging for employees at all levels
• Tracking and analyzing engagement KPIs to refine content strategy with data-driven insights
• Aligning internal messaging with external brand communications to create a seamless employee experience
• Providing department-wide engagement reporting and setting benchmarks for continuous improvement

Are you our next Senior Brand Content Specialist?

• You have a Bachelor’s degree in Marketing, Communications or a related field
• You have 5+ years of experience in content strategy, brand communications, or internal communications
• You have strong writing, editing, and content development skills across multiple formats (articles, video scripts, newsletters, etc.)
• You are experienced in managing content for digital platforms and intranets
• You have familiarity with employee engagement strategies and best practices
• You have the ability to think strategically while also executing detailed content plans
• You are passionate about the outdoor industry and the Arc’teryx brand is a plus
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to leaving it better
• Your passion for your work is paralleled by your passion for getting outside and living it