Head of Marketing Full Time

About Boardriders

Boardriders is the home of some of the world’s most iconic action sports and lifestyle brands. Built on a passion for surf, snow and skate culture, our brands connect people with the outdoors, creativity and community.

We are seeking a Head of Marketing to provide strategic leadership across our regional marketing function. This role will guide and elevate marketing across Australia and New Zealand, ensuring our brands and retail experiences remain best-in-class in the markets we serve.

Why You’ll Love It Here

We live the lifestyle our brands represent and work with passionate people who care about what they do. You will join a team that values authenticity, collaboration and community and you will have the opportunity to make a meaningful impact while enjoying:

• Generous discounts on clothing and products – save up to 75% across our brands for you and your family

• Opportunities for career growth and personal development

• A genuine work/life balance within a unique, supportive environment

• Regular staff events, including our legendary annual surf day (that’s right, a fully paid day at the beach featuring our own surf competition with team athletes, outdoor Pilates, beach games, food trucks, and plenty more)

• A campus‑style workspace showcasing each of our brands, complete with an on‑site café, free parking, and just a 5‑minute drive to the beach

• Free, exclusive lunchtime gym sessions at World Gym Burleigh

About the Role

Reporting to the executive leadership team, the Head of Marketing will provide oversight and strategic direction across marketing activity for the region.

You will work alongside a highly experienced team of brand and marketing specialists, providing leadership, alignment and strategic clarity to ensure marketing activity is integrated, commercially impactful and reflective of our brands DNA.

This role focuses on driving excellence across the marketing function, strengthening collaboration across retail, ecommerce and wholesale channels, and ensuring our brands continue to lead in culture, community and customer experience.

Key responsibilities:

• Provide strategic leadership and oversight of marketing across Australia and New Zealand
• Partner with brand marketing teams to ensure alignment with global brand direction while maximising regional relevance
• Drive best-in-class integrated marketing execution across retail, ecommerce and wholesale channels
• Collaborate closely with retail and ecommerce teams to enhance the customer experience and support commercial growth
• Ensure marketing strategies effectively support store performance and retail brand presence
• Identify opportunities to elevate marketing capability, innovation and performance across the team
• Manage regional marketing priorities, investment and performance measurement
• Foster a collaborative culture that enables experienced teams to perform at their best

What You Bring

You are a strategic and collaborative marketing leader who knows how to bring experienced teams together around a shared vision.

Rather than managing every campaign, you focus on setting direction, elevating capability and ensuring marketing activity delivers meaningful commercial impact.

You’ll bring:

• Significant experience in a senior marketing leadership role (Head of Marketing, Marketing Director or similar)
• Experience leading marketing within consumer, retail or lifestyle brands
• Strong understanding of omnichannel marketing across retail and ecommerce environments
• Proven ability to lead and align multi-disciplinary marketing teams
• Strategic thinking combined with strong commercial acumen
• Ability to build strong partnerships across executive leadership, retail and global brand teams
• An appreciation for action sports, lifestyle or youth culture brands

Tagged as: australia, burleigh heads, marketing, qld, senior