Liberated Brands
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Content / Social Media
Social & Content Specialist – Quiksilver & Roxy Full Time
THE CHALLENGE
The Social & Content Specialist is responsible for the regional execution of the Global Digital Strategy, with the aim of improving the brand performance and brand presence across all media channels for Quiksilver and Roxy. Coordinating all social & media initiatives, this role will generate, edit & publish engaging content to increase brand engagement and drive sell through. Key activities include:
- Generate, edit, publish and share engaging content consistently. Regionally adapt and deploy the Global Digital strategy and measure the impact and effectiveness.
- Design and implement social media strategy to align with business goals through the building of a social calendar that aligns to seasonal go-to-market and activation. Manage social media accounts across multiple channels.
- Create local content that can be elevated regionally or globally to nurture social media communities and drive multiple digital platforms.
- Develop briefs, produce & direct regional photoshoots, creating key brand & story telling moments.
- Partner with eCommerce, Marketing, Sales and Retail departments to provide social and digital assets for EDMs, wholesale accounts, training videos and additional content as needed to support performance growth across all channels within the business.
- Build and maintain key relationships with freelancers, athletes, ambassadors and influencers. Develop regional brand ambassador and influencer campaigns through creation of strong User Generated Content.
- Manage samples and media/influencer product requests.
- Assist on the ground at regional and global events – managing relationships, shooting content, and distributing to third parties as required.
WHO ARE WE LOOKING FOR?
To be successful you will have:
- Proven experience of managing a lifestyle/fashion/youth marketing brand.
- Excellent Photography & Video Skills – capture & edit.
- Expert knowledge of social media trends and usage within market.
- Good experience of Digital Marketing, including display ads, SEM, eDM, social networking etc.
- Proofing and writing skills, in a youthful tone.
- Daily usage of Facebook, Instagram, Instagram Stories, Snapchat and TikTok.
- Proven Track record in contributing to digital initiatives in areas such as e- marketing, fashion, youth market, online sales, www development, etc.
- Continuous improvement mindset – always seeking ways to refine and enhance processes.
- Team player with a flexible approach.
- Proficiency with MS Word, MS Excel, MS Teams, Google Sheets.
- The ability to work flexibly, both in time and location.
THE REWARD
This is a business like no other. We live and breathe the lifestyle that our brands represent, we wear the product to the office and work with like-minded people who are passionate about what they do. This role will provide you with a unique opportunity to develop your skills, working alongside an experienced team of enthusiastic and creative industry leaders. We work hard but also take time out as a team at our regular staff events, including the infamous annual staff surf day! We also provide:
- Generous clothing and product discounts
- Career & personal development opportunities
- Mentoring from an experienced and passionate team
- A great work/life balance and unique working environment
ABOUT US
Liberated Brands is a global leader in the sport, outdoor, and lifestyle apparel industry, connecting with consumers through a relentless focus on brand cultivation, sports marketing, and immersive storytelling. Our products are sold in more than 100 countries through select department and specialty stores, in over 400 of our company-owned and operated retail stores and select online stores. In Australia, our portfolio of brands includes Billabong, Quiksilver, Volcom, Roxy, DC Shoes, Element, Spyder, Captain Fin, VonZipper and Kustom. Our company owned retail stores include Surf Dive ‘n’ Ski, Billabong, Quiksilver, Roxy, Volcom and Boardriders stores.
