Marketing Manager Full Time

Who we are

Founded by surfboard shaping icon Bob McTavish in 1962, McTavish is a surfing lifestyle brand born out of Byron Bay, Australia. Today, alongside son Ben, they draw on almost a century of shared design experience to handcraft a unique range of surfboards. Alongside our iconic boards, we develop and offer a timeless range of apparel and accessories. At McTavish we create and curate gear to get you out there more often, because you bring the joy of a surf with you onto land.

Who we are after

Our Marketing Manager is responsible for building the McTavish brand through clear strategy, strong creative and disciplined execution. The role leads the development and delivery of the annual marketing plan, managing budgets, timelines and production to ensure campaigns are launched on time, on brand and on brief.

You’ll work hands-on with the creation of advertising, content and copy across all channels — from concept through to final output — and track performance through clear reporting and insights. You’ll work closely with internal teams and external partners to make sure every piece of marketing reflects the heritage, craftsmanship and culture of McTavish, while still driving growth in awareness, engagement and sales.

You’re commercially minded, highly organised and creatively fluent — comfortable shaping ideas, writing briefs, managing spend and holding campaigns to account — all within a brand built on surf, design and heritage.

The specifics

• Customer focused
• Commercially and brand savvy
• Action orientated – optimistic and solutions-focused
• An engaging and clear communicator
• Passion for the surfing lifestyle
• Genuine interest and knowledge of fashion
• Relevant education and training
• 5+ years of relevant experience in marketing

What you’ll be responsible for

Marketing Planning & budgeting

• Facilitation, creation and execution of the McTavish annual marketing plan
• Working with the apparel, board and retail teams to prioritise and schedule activity
• Developing the annual marketing budget

Marketing Initiatives and content

• Curate marketing activity (digital, events etc) aligned to brand values
• Provide marketing support for key product / range releases (Surfboards, surf accessories & seasonal apparel
• Create advertising collateral for paid channels
• Create email marketing collateral
• Continue to build upon the McTavish brand story and purpose
• Assist with creative direction for the brand

Loyalty

• Establish loyalty behaviours
• Provide oversight to on-boarding of customers
• Work to develop and implement retention activity

People

• Lead the Content & Socials Coordinator and the Customer Service & eCom Coordinator team members
• Develop, coach & review the team’s performance
• Provide marketing leadership across the business
• Procure and liaise with various service providers such as printers, photographers, filmmakers and other creatives

Copywriting

• Write EDM copy as required
• Write product descriptions as required

Reporting

• Provide regular monthly reports on marketing and brand activity, results, insights and learnings

Perks

• Help shape the future of an iconic Australian surf brand
• Ongoing development opportunities in your area of interest as it relates to your position.
• McTavish Apparel and Hardgoods annual credit.
• Access to McTavish sample sales, discounts on partner brands and events.
• Byron Bay based

Tagged as: australia, byron bay, marketing, marketing manager, mctavish, nsw, surfboards