Marketing Manager Full Time

Role Summary

We’re looking for a creative Marketing Manager who lives surf culture. Lead campaigns, launch products, and craft authentic stories for Ocean & Earth’s core surf brand.”

Key Responsibilities

Brand & Campaign Strategy

• Maintain brand consistency across all global communication channels.

• Develop and execute marketing campaigns for product launches, performance innovations, team riders and brand partnerships.

• Collaborate with our product development teams and team riders to translate technical features into compelling marketing stories and visual assets.

Team Rider & Ambassador Programs

• Manage team rider and ambassador programs, including product testing, feedback collection, and promotional content coordination.

Digital Marketing & Community Engagement

• Lead digital marketing efforts across social media, email, and website platforms.

• Focus on product education and community engagement through storytelling and interactive content.

• Produce creative story telling that showcases our products and team riders

Content Production

• Plan and produce high-quality media including product videos, technical breakdowns, behind-the-scenes footage, and surf lifestyle content.
• Direct and shoot video content for product demonstrations and brand storytelling.

• Oversee creation of print media such as POS materials, advertisements, and catalogues.

Event & Trade Show Activation

• Represent the brand at surf trade shows, retail demos, and industry events.

• Coordinate logistics, booth design, and promotional materials.

• Work with retail partners on promotions and team rider activations

Performance & Insights

• Track campaign performance, ROI, and consumer insights.

• Use data to refine marketing strategies and improve future initiatives.

E-Commerce Marketing Team (Front-End/Visuals)

• Manage seasonal and lifestyle product imagery updates to support visual merchandising and brand storytelling.

• Design and deploy campaign, sale, and seasonal banners across digital platforms.

• Coordinate blog content aligned with product launches, community stories, and SEO goals.

• Maintain e-commerce apps/plugins to optimize functionality and user experience.

• Oversee email marketing, including segmentation, automation, and performance tracking.

• Ensure consistent HTML formatting across emails, landing pages, and promotional assets.

Brand & Licensing

• Drive Brand Consistency: Partner with international licensees to ensure our brand identity is consistently represented across all markets.

• Oversee Creative Approvals: Review and approve licensed product designs, packaging, and marketing materials to align with brand guidelines and positioning.

• Ensure Compliance: Monitor adherence to brand standards, trademark usage, and legal requirements across all licensed products and communications.

• Coordinate Global Collaboration: Act as the key liaison between internal teams and external licensees, managing artwork updates, seasonal campaigns, and product launches.

Required Skills & Experience

• Proven experience in marketing, preferably in the surf, outdoor, or lifestyle industries.
• Minimum 5-7 years of marketing experience required.

• Strong storytelling and content creation skills, with an eye for visual design.

• Proficiency in digital marketing platforms (e.g., Meta, Google Ads, Mailchimp, CMS tools).

• Experience managing athlete or ambassador programs.

• Familiarity with e-commerce platforms and front-end marketing tools.
• Content management experience on e-commerce platforms required.

• Excellent project management and organisational skills.

• Experience in social media campaigns

• Graphic Design skill set
• Advanced expertise in graphic design required.

• Ability to analyses data and translate insights into actionable strategies.

• Strong interpersonal and communication skills.

Preferred Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.

• Experience with video production and graphic design tools (e.g., Adobe Creative Suite).

• Working knowledge of HTML/CSS for email and web formatting.

• Familiarity with surf culture and technical product knowledge.

• Comfortable working in a fast-paced, collaborative environment.

• Enjoys Surfing

Why Join Ocean & Earth? 

Ocean & Earth is a heritage surf brand founded in 1979, known for innovation, quality, and authenticity. We’re independently owned and run by surfers for surfers. Our team is passionate, tight-knit, and committed to sustainability and creativity. Joining us means becoming part of a growing brand that values lifestyle, leadership, and the stoke of surf culture.

Tagged as: content, marketing manager, nsw, ocean and earth, social media, surfing, sussex inlet