UX/UI Manager Full Time

📍 Hybrid (4 days in-office)

About the Role

This role owns and elevates the Outerknown end-to-end digital customer experience, balancing conversion performance, brand experience, and platform scalability across our websites.

Working closely with Marketing, Product, Engineering, Analytics, and Merchandising, you’ll translate business goals into UX strategy and experimentation programs that deliver measurable commercial impact. Success in this role means maintaining a disciplined testing roadmap, aligning stakeholders across competing priorities, and building scalable design systems and experimentation frameworks that support long-term growth.

Key Responsibilities

Conversion Rate Optimization (CRO)

• Own the end-to-end CRO program, including roadmap planning, prioritization, execution, and reporting
• Define and maintain a structured experimentation framework (hypothesis quality, velocity, statistical rigor, win rate)
• Translate insights into test hypotheses tied to key metrics (CVR, AOV, RPV, LTV)
• Partner with Analytics to ensure tracking integrity and experiment attribution accuracy
• Maintain and prioritize a testing backlog across the full conversion funnel
• Deliver clear weekly, monthly, and quarterly performance reporting with actionable insights
• Model opportunity sizing prior to testing to guide prioritization
• Leverage AI and automation to identify friction points and accelerate experimentation cycles

User Experience (UX / UI)

• Own the UX/UI vision across the websites, ensuring usability, consistency, and brand alignment
• Design high-impact surfaces including homepage, PLPs, PDPs, checkout flows, and landing pages
• Create user journeys, wireframes, and high-fidelity designs grounded in behavioural data
• Establish and evolve a scalable design system (components, patterns, tokens)
• Partner with Engineering and Product to ensure feasible and performant implementation
• Lead UX briefing for development-ready projects and oversee UAT prior to release
• Balance delivery speed with design quality based on business priorities

AI-enabled workflow expectations

• Rapid prototyping and variation generation
• UX audits and heuristic analysis
• Exploration of personalization and dynamic UX opportunities

Consumer Insights & Research

• Own customer insight generation across qualitative and quantitative sources:
  • Heatmaps and session recordings
  • Surveys and interviews
  • Analytics and funnel performance data
• Translate insights into prioritized UX improvements and test hypotheses
• Identify friction points across key customer segments (new vs returning, device, channel)
• Build and maintain a centralized insights repository for cross-team visibility

Skills & Experience

• 3–5 years experience in CRO, UX, or experimentation-focused digital roles
• Hands-on experience managing structured A/B testing programs
• Strong proficiency with Figma or similar prototyping tools
• Excellent communication and stakeholder alignment skills
• High attention to detail and strong initiative
• Retail or eCommerce experience preferred
• Experience leveraging AI tools for CRO or UX workflows is a plus
• Graphic design capability is a bonus

Tagged as: california, carlsbad, design, outerknown, USA, user experience, web design, web development