Marketing Lead Full Time

The Role:

The Marketing Lead is responsible for delivering operational excellence to bring Patagonia’s marketing to life across Aotearoa New Zealand — connecting people to our brand, our communities, and our mission to protect our home planet.

Based out of our Queenstown office, this junior to mid-level role sits at the centre of our marketing ecosystem – connecting teams, processes, and timelines to ensure the seamless execution of campaigns, communications, and brand experiences across retail, wholesale, ecommerce, and events.

Reporting to the Marketing & Impact Manager NZ and working closely with the ANZ team, this role blends hands-on coordination with ownership of key workstreams. It brings structure, clarity, and momentum to how marketing comes to life locally, ensuring global strategy is executed with consistency while remaining relevant to local communities.

Responsibilities include:

• Support the execution of the NZ marketing plan, ensuring campaigns and initiatives are delivered on time, on brand, and with strong attention to detail.
• Own and optimise marketing operations, including execution of seasonal calendars, asset workflows, and cross-channel coordination.
• Enable aligned execution across retail, wholesale and ecommerce, supporting a consistent and elevated brand experience.
• Act as a key connector across teams, influencing alignment and driving clarity across multiple stakeholders and priorities.
• Continuously improve marketing effectiveness, identifying opportunities to streamline processes and enhance delivery.

About You:

Great campaigns don’t just happen — they’re shaped by the person who bring all the pieces together to create the magic. You’re that person, you care about the details, the process, and the impact — bringing a steady hand to the work while keeping our purpose and community front of mind.

To be successful in this role you will bring:

• Experienced in marketing coordination, campaign delivery, or marketing operations
• Highly organised, with a natural ability to manage multiple priorities without losing the detail
• A clear, thoughtful communicator who builds strong relationships across teams
• Comfortable working behind the scenes to make things happen — and stepping forward to take ownership when needed
• A problem solver who enjoys improving systems and finding better ways of working
• Confident influencing without formal authority, bringing people together to get things done
• Curious, adaptable, and open to learning new tools and approaches
• Connected to Patagonia’s mission and the communities we serve

Tagged as: aotearoa, director, marketing, new zealand, outdoors, patagonia, surfing