Communications Manager Full Time

About the Role

Red Bull is looking for a Communications Manager to shape and deliver strategic communications across the brand’s events, athletes, projects, and partnerships.

Working within the Red Bull Media Network, you’ll lead integrated communications strategies that combine storytelling, earned media, influencer relations, editorial content, and digital distribution to maximise the reach and impact of Red Bull’s biggest initiatives.

You’ll work across sport, culture, gaming, entertainment, and lifestyle, partnering closely with Content, Programming, Creator Marketing, Sports Marketing, and external media to generate authentic conversation around the Red Bull brand.

Key Responsibilities

Strategy & Communications Planning

• Develop and execute communications strategies for Red Bull events, athletes, projects, and campaigns.
• Generate organic brand awareness through earned media, influencer amplification, and editorial storytelling.
• Collaborate with the wider Red Bull Media Network to develop integrated 360° communications plans across owned, earned, and third-party channels.
• Manage communications planning for assigned projects, including crisis communication workflows where required.

Communications Execution

• Lead communications delivery across events, campaigns, sport, culture, gaming, and entertainment projects.
• Transform marketing initiatives into compelling media stories by identifying strong editorial opportunities.
• Manage the full communications lifecycle, including messaging, media releases, press materials, agency briefs, media operations, and on-site communications.
• Amplify Red Bull athletes, partnerships, and events through integrated storytelling and multi-channel communications.

Media Relations & PR

• Build and maintain strong relationships with Australian media, journalists, editors, creators, and key opinion leaders.
• Identify the most relevant media outlets, creators, podcasts, and digital platforms to maximise earned coverage.
• Develop media pitches, press releases, key messaging, briefing documents, and spokesperson preparation.
• Create opportunities that generate meaningful conversation around the Red Bull brand.

Stakeholder Management

• Manage communication agencies, freelancers, and external media partners.
• Oversee communications budgets across multiple projects.
• Build strong relationships with internal marketing teams, athletes, creators, partners, and stakeholders.
• Contribute strategic thinking during annual planning and campaign development.
• Ensure all communications activity reflects and protects the Red Bull brand.

Skills & Experience

• 5+ years’ experience in Communications, Public Relations, Marketing, or Media.
• Experience working across sport, culture, gaming, entertainment, or lifestyle industries preferred.
• Strong knowledge of the Australian media landscape with an established network of media contacts.
• Proven experience managing multiple communications projects and budgets simultaneously.
• Strong project management and organisational skills.
• Excellent written and verbal communication skills.
• Ability to work independently while collaborating across multiple teams in a fast-paced environment.

Additional Information

• Full-time position based in Sydney, NSW.
• Travel required: approximately 0–10%.
• Applicants must be eligible to work in Australia.

This role is ideal for someone who combines strategic communications thinking with strong media relationships and a passion for storytelling, helping shape how one of the world’s most recognisable brands is experienced across sport, culture, entertainment, and lifestyle.

Tagged as: australia, communications, marketing, nsw, red bull, sydney