Red Bull USA
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Athlete Management
Manager, Athlete Marketing Full Time
About the Role:
Reporting to the Sr. Manager of Sports Marketing, the Athlete Marketing Manager will enable our athletes to progress in their sport and fulfill their dreams. It is the AMM’s task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives. You will build and control Red Bull’s presence by leveraging branded and product placement athletes as tools to expand the consumer base and create clear brand points of difference. Also, the Athlete Marketing Manager must have the strategic oversight and execution abilities to move beyond the region and leverage managed athletes on a national/global scale.
The role is also eligible to sit in the following locations: San Francisco, CA
All the responsibilities we’ll trust you with:
ATHLETE MARKETING
- Work with the Region Marketing and national Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region and playgrounds.
- Set individual athlete goals and target outcomes aligned with international and national sports marketing strategies.
- Find new talent and ensure the best US athletes are on the radar and poised to be on the roster.
- Create a marketing, communication, and performance plan for each managed athlete.
- Ensure understanding of product efficacy and communication is fundamental for each managed athlete and more opinion leader network.
- Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution.
- Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights.
- Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome.
- Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds.
- Drive external communication of product and branded on-message athlete stories through collaboration with internal partners – communications, digital, and Red Bull Media House.
- Leverage and use international athletes traveling and competing in the region.
- Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes.
- Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message.
ATHLETE PERFORMANCE MANAGEMENT
- Facilitate goal setting, planning, and performance management for each managed athlete.
- Track, evaluate, and manage performance and marketing goals with each athlete (twice a year)
- Individually access and evaluate each managed athlete’s career plan and professional surroundings (trainers, coaches, agents, family, other team managers, terrain, off/on season, equipment, and innovations).
- Integrate appropriate and innovative performance solutions to an athlete’s program.
- Ensure each managed athlete is knowledgeable about product usage and the brand.
- Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results.
- Recognize/evaluate athlete performance problems and propose solutions or termination plans.
DAY-TO-DAY ADMINISTRATION
- Collaborate and work in a team environment with other sports and marketing team members.
- Manage assigned athlete projects and associated budgets.
- Support region’s Sports Marketing Manager and team.
Your areas of knowledge and expertise that matter most for this role:
- 3+ years of sports marketing experience
- In-depth knowledge of sports management and sports industry
- Experience with planning, organizational, and project management competencies
- Openness to new scenes, ideas, processes, innovation, and possibilities
- An independent self-starter who prioritizes results and focuses on consumers
- Bachelor’s degree or equivalent work experience
- Must be fluent in English; additional language skills an advantage
- Must have a valid Drivers License
Got what it takes?
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $85,600 to $128,400 + cash incentives. Range may differ for NYC & SFO Bay Area work locations. Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
