Manager, National Athlete Marketing Full Time

Role Overview

Athletes are a cornerstone of the Red Bull brand. The Manager, National Athlete Marketing will lead the development and execution of nationally relevant (USA) athlete marketing campaigns and initiatives. This role maximizes the impact of Red Bull’s USA athlete and sports team portfolio across the full marketing ecosystem, driving integration into pillar campaigns, brand moments, media, culture, and commercial opportunities. You will proactively identify opportunities, translate them into actionable plans, and execute programs that deliver measurable brand and business value.

Responsibilities

Campaign & Project Leadership

• Lead the development and execution of athlete-driven marketing and media plans for athletes with the highest potential for national and global impact.

• Act as national Athlete Marketing lead for major U.S. initiatives including Pillar (Occasions) campaigns, Wings for Life, and major global initiatives (e.g., World Cup, LA28 Olympics).

• Ideate and co-develop creative concepts for athlete-led projects, activations, and content aligned with national campaign messaging.

Cross-Functional Integration & Representation

• Serve as the Athlete Marketing connection point across all marketing verticals (Brand, Media Network, Culture) and Sales & Distribution.

• Drive consistent and scalable integration of athletes and sports teams across the business.

• Maintain a real-time pulse on the USA athlete & sports team portfolio to efficiently vet and facilitate inbound opportunities.

Insights, Analytics & Strategic Foundations

• Use insights and analytics (PEMO Dashboard, Coverage Database, Playground Insights) to track, evaluate, and report performance metrics including reach, engagement, brand equity impact, and product positioning.

• Develop and maintain deep sports industry knowledge across priority sport playgrounds to inform strategy.

Internal Communications, Systems & Processes

• Build and maintain internal tools and communications that scale athlete marketing knowledge throughout the organization.

• Manage centralized Athlete Marketing processes (athlete branding inventory and product fulfillment) to streamline execution and ensure consistency.

Experience & Qualifications

• Experience: 3+ years of consumer marketing experience; sports marketing strongly preferred.

• Campaign Management: Proven experience leading national-level campaigns and working cross-functionally with multiple stakeholders.

• Relationship Management: Experience managing relationships with athletes and sports teams, or similar high-profile talent.

• Skills: Highly analytical, organized, and detail-oriented with exceptional communication and project management capabilities.

• Technical: Proficiency in Microsoft Excel and PowerPoint; visual design or creative production experience is a plus.

• Analytics: Familiarity with digital/social performance analytics platforms and ability to turn insights into action is a plus.

Compensation & Benefits

• Salary Range: $85,360 to $128,040 USD + cash incentives.

• Benefits: Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.

Eligibility This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Tagged as: athlete manager, california, marketing, red bull, santa monica, USA