eCommerce Coordinator Full Time

About Rusty

Rusty is an Australian-owned surf and lifestyle brand, proudly based in Perth, Western Australia. Since 1985, we’ve designed and distributed apparel, surf products and accessories that are sold across Australia and international markets. Built on a rich heritage in surf culture, Rusty has evolved into a multi-category lifestyle brand inspired by youth culture and streetwear while remaining true to the values that built the brand.

As the business continues to grow, we’re entering an exciting new chapter, investing in our people, products and brand to build on our momentum and shape the next generation of Rusty.

About the role

We are looking for a motivated, detail-oriented and commercially minded eCommerce Coordinator to join our team.

Working closely with the eCommerce and Digital Marketing team, you will help create an engaging, high-performing online experience at every stage of the customer journey. You will coordinate website updates, product launches, campaigns and onsite merchandising, ensuring all content and product information is accurate, compelling and consistent with the Rusty brand.

This is an exciting opportunity to contribute to an iconic Australian brand during a period of growth and help shape the next chapter of Rusty online.

This permanent, full-time position is based at our Global Head Office in Osborne Park, Perth.

Key responsibilities

• Coordinate the day-to-day management and ongoing optimisation of Rusty’s eCommerce website, ensuring content, product information and customer-facing experiences are accurate, engaging and aligned with the brand.
• Plan and deliver website updates, product launches, campaigns and promotions in line with the marketing calendar, trading priorities, stock availability and sales targets.
• Manage onsite merchandising across collections, navigation, search, filters, product recommendations and cross-selling opportunities to improve product discovery and conversion.
• Write and edit copy for digital channels, including product and collection pages, email, SMS, blog articles and FAQs, while maintaining a clear and consistent brand voice.
• Maintain and enrich product information and digital assets, including descriptions, imagery, product attributes, size and fit information, lifestyle content and user-generated content.
• Support Rusty’s organic search and emerging digital discovery strategies by coordinating onsite, technical and content-led SEO initiatives with internal teams and agency partners.
• Monitor website performance, customer behaviour and points of friction, using data and insights to improve navigation, search, conversion and the overall customer journey.
• Support the management and optimisation of eCommerce platforms, applications and integrations, working with external developers and digital agencies to coordinate maintenance, testing and implementation.

What we’re looking for

• At least two years of experience in an eCommerce, digital marketing or similar coordination role, ideally within fashion, apparel or a consumer lifestyle brand.
• Hands-on experience using Shopify or a comparable eCommerce platform to manage products, collections, promotions and website content.
• Strong copywriting skills, with the ability to adapt content for websites, email, SMS and paid digital channels while maintaining a consistent brand voice.
• Working knowledge of SEO fundamentals, including onsite content, metadata, redirects and technical implementation.
• Strong commercial awareness and an understanding of how content, merchandising and user experience contribute to online sales.
• Excellent attention to detail, organisation and time management, with the ability to coordinate multiple launches, content updates and deadlines.
• Clear written and verbal communication skills, with the confidence to collaborate effectively with internal stakeholders, developers and agency partners.
• A proactive, curious and adaptable approach, with the ability to thrive in a fast-paced, dynamic environment.

Why join Rusty?

You will join a fast-paced and collaborative environment where you can learn, grow and strengthen your eCommerce expertise while working across a broad digital ecosystem.

If you are commercially minded, digitally curious and passionate about creating outstanding online customer experiences, we would love to hear from you.

You’ll be part of a an iconic, Australian-owned surf and lifestyle brand with nearly 40 years of heritage. You’ll be working alongside an experienced and supportive Design team who encourage collaboration and ideas with an “edge.”

You will be rewarded for your efforts with all the staff benefits that Rusty has to offer, such as weekly yoga classes, a generous clothing allowance and social club activities as part of our efforts to ensure a healthy work/life balance.