Marketing Executive Full Time

About the Role

The Marketing Executive – RVCA plays a critical role in shaping and executing the brand’s presence across the South Pacific. This is an end-to-end marketing role responsible for driving brand heat, cultural relevance, and commercial outcomes across digital, retail, wholesale, and community channels.

You will lead the execution of integrated campaigns, athlete and ANP (Artist Network Program) initiatives, and omni-channel marketing programs that connect authentically with RVCA’s core youth audience. This role requires a balance of creativity and commercial thinking – bringing the “Balance of Opposites” to life through compelling storytelling, strategic partnerships, and measurable growth.

Key Responsibilities

Brand and Campaign Leadership

• Plan and manage regional photoshoots aligned to seasonal GTM strategies
• Translate global brand direction into locally relevant campaigns and activations
• Drive brand positioning across all touchpoints, ensuring consistency and cultural relevance
• Own campaign performance, optimising for sales, engagement, and brand awareness

Athlete, ANP and Partnerships

• Collaborate with Athlete Manager to manage RVCA athletes
• Manage ANP (Artist Network Program) relationships locally
• Support contract management, performance tracking, and content output expectations
• Identify and activate co-sponsorships, creators, and cultural partnerships
• Ensure all talent and partnerships align with RVCA’s brand DNA

Social, Content and PR

• Develop and execute the regional social and content strategy
• Build and manage a content calendar aligned to GTM and key brand moments
• Create and curate engaging content across digital platforms including Instagram and TikTok
• Lead regional media engagement and influencer seeding
• Drive community engagement and audience growth across owned channels

Retail and Experience Marketing

• Collaborate with retail teams to ensure seamless brand storytelling in-store• Lead retail events, brand takeovers, and experiential activations
• Drive initiatives that increase foot traffic, conversion, and customer engagement
• Digital and eCommerce Integration
• Partner with eCommerce and digital teams to align online campaigns and product storytelling
• Ensure website, EDM, and digital channels reflect brand priorities
• Execute paid and organic digital campaigns to support launches and events
• Monitor and optimise performance across digital channels

Community and Events

• Represent RVCA at key industry events, cultural moments, and grassroots activations
• Build relationships with surf, skate, art, and music communities
• Lead execution of experiential campaigns including athlete appearances, product launches, and exclusive brand moments

Performance and Growth

• Track and report on campaign performance and key marketing metrics
• Drive customer acquisition, database growth, engagement, and retention
• Continuously optimise marketing initiatives based on insights and results

Key Measurables

• Delivery of integrated campaigns on time and within budget, with measurable ROI and sales uplift
• Growth in brand awareness and engagement across digital channels (reach, impressions, engagement rate, video views)
• Increase in social audience and website traffic driven by marketing activity
• Contribution to eCommerce performance including conversion rate, revenue, and campaign-driven sales
• Retail impact including foot traffic, in-store conversion, and sales during key activations
• Effectiveness of athlete, ANP, and partnership activity measured through engagement, content output, and earned media value
• Growth in customer database, acquisition of new customers, and improvements in retention and repeat purchase
• Event and community engagement metrics including attendance, participation, and brand reach

Required Experience and Skills

• Proven experience in marketing within fashion, lifestyle, or youth culture brands
• Strong understanding of omni-channel marketing and campaign execution
• Deep expertise in social media, content creation, and digital platforms
• Experience working with talent, influencers, or brand ambassadors
• Strong creative eye including but not limited to photography, video, or design capabilities
• Commercial mindset with the ability to connect marketing activity to sales outcomes
• Excellent planning, organisation, and stakeholder management skills
• Strong understanding of youth culture, trends, and emerging platforms

Tagged as: australia, burleigh heads, coordinator, executive, marketing, qld, rvca, specialist