Manager, Go To Market Execution Full Time

Position Summary

The Manager of Go-To-Market (GTM) Execution will guide cross functional teams toward successful launches and commercialization of Skullcandy products. This role is crucial in ensuring that our products are delivered on time, at cost target, and meet the market with maximum impact. The Manager of GTM Execution will collaborate cross-functionally with Product, Marketing, Sales, Finance, and Operations teams to execute comprehensive go-to-market launches that resonate with consumers and differentiate our brand in the competitive landscape. Lastly, the Manager of GTM Execution will oversee a global calendar and ensure each function delivers to the milestones that lead to on time delivery of product.

Primary Functional Responsibilities

• Engage key stakeholders from sales, product, finance, operations, and marketing to continually improve Go-To-Market strategy for Skullcandy.
• Build, own, and manage Skullcandy Go-to-Market calendar(s).
• Ensure clear and timely communication of key target dates and flag critical conflicts.
• Act as a central point of alignment between global sales, marketing, product, and operations teams to align on pivots, updates, or changes to calendars or product offerings.
• Communicate and work with appropriate leadership when financial objectives are not? in line with preset targets, seeking direction as needed.
• Utilize project management system (Monday.com) to track, manage, and hold accountable departments to key target dates.
• Drive regular prioritization and assessment of GTM initiatives to ensure alignment with evolving business objectives.
• Working with product and operations, measure and report on KPIs of the entire GTM process.
• Review and drive efficiency with regular cross functional check ins, meetings, and communication.
• Develop routine communication on product status and changes through GTM process to business with exclusive focus on clear external sales team communication.
• Generate and distribute clear, consistent, and predictable communication that integrates cross-functional GTM priorities and pivots.
• Organize internal teams to execute Spring Sales Meeting and Fall Sales Planning Meeting using templates within Monday.com.

Experience

• 4+ years of experience in go-to-market strategy, program management, or a related field within the consumer electronics or technology industry.
• Proven track record of successfully launching and scaling consumer products.

Skills

• Strong strategic thinking and problem-solving skills.
• Excellent communication and presentation abilities.
• Proficiency in market research and data analysis tools, including Microsoft Excel.
• Ability to lead cross-functional teams and manage multiple projects simultaneously.
• Strong understanding of the consumer electronics market and trends.

Attributes

• Results-driven with a strong focus on execution and outcomes.
• Collaborative and team-oriented, with the ability to influence and build consensus.

Tagged as: go to market, marketing, operations, project management, skullcandy, USA