Digital Marketing Co-ordinator Full Time

Position Title: Digital Marketing Coordinator
Company: Gowings Bros
Reports to: Chief Marketing Officer (CMO)
Hours: Full time
Location: Coffs Harbour Office

Purpose:

The Digital Marketing Coordinator is responsible for supporting the execution of digital marketing strategies that enhance brand visibility, drive online traffic, and improve customer engagement across a range of Gowings brands, including Softech Softboards, Gowings Pacific Trader and other businesses.

This role plays a critical part in the day-to-day coordination and implementation of digital campaigns across multiple platforms. Working closely with the CMO and broader marketing team, the Digital Marketing Coordinator ensures that digital initiatives align with the company’s marketing objectives and support overall business growth.

Key Objectives & Performance Indicators:

The primary objectives and measures of the position are:

• Create and distribute targeted email campaigns to segmented customer lists.
• Use Klaviyo to drive sales of products.
• Work with content partners to create content for the Gowings Pacific Tidings JournalEDM on a weekly basis.
• Create bespoke content for the Gowings Pacific Tidings Journal.
• Track open rates, click-through rates, conversion and segmentation.
• Work with E-Commerce, Retail and Marketing departments to ensure targets are met and objectives remain in-sync.
• Performance Metrics: Email performance metrics, list growth, unsubscribe rates.
• Time: 50%

• Support the creation and implementation of digital campaigns including email marketing, social media, and paid advertising.
• Coordinate content calendars, publish scheduled posts, and monitor performance across Softech and GPT
• Work with E-Commerce, Retail and Marketing departments to ensure targets are met and objectives remain in-sync.
• Performance Metrics: Campaign launch timeline adherence, engagement rates, click-through rates CTR).
• • Time: 30%

3. Social Media management and content management – Gowings Whale Trust

• Develop and post engaging content across Gowings Pacific Trader platforms
• Find and create educational content for Gowings Whale Trust
• Work with any Gowings Whale Trust partners to implement campaigns and partnerships
• Create any bespoke marketing campaigns for Gowings Whale trust
• Performance Metrics: Follower growth, engagement rate, post reach and impressions.
• Time: 10%

4. Gowings Shopping centre Website

• Assist in the maintenance and updating of the Shopping centre’s website using CMS platforms.
• Implement SEO best practices to improve organic search rankings.
• Performance Metrics: Website traffic growth, bounce rate reduction, SEO keyword ranking improvement.
• Time: 10%

5. Assist with specific Gowings Shopping centre events (when required)

Skills, Experience and Qualifications Required:

Experience:

• 2–4 years of experience in a digital marketing or coordination role.
• Experience with social media platforms, Google Analytics, email platforms (e.g., Mailchimp, Klaviyo), and CMS systems (e.g., WordPress, Shopify).

Skills:

• Strong attention to detail and ability to manage multiple projects.
• Basic design skills using tools such as Canva, Adobe Creative Suite, or similar.
• Excellent written and verbal communication skills.
• Ability to interpret data and make data-driven marketing decisions.

Note: The above Position Description is designed to provide high-level guidance on the employee’s responsibilities. There will be times when tasks not specified will need to be undertaken to fulfil the requirements of the Key Objectives. This Position Description will be updated as and when required.

Tagged as: gowings, marketing, online, surf hardware