Director of Brand Marketing & Engagement Full Time

About Teton Gravity Research:

TGR is an iconic action sports brand that inspires and connects a global community through compelling storytelling, live events, and lifestyle products. Rooted in the passion and spirit of skiing, snowboarding, surfing, and mountain biking, we deliver breathtaking films, engaging community experiences, and unique apparel to fuel the action sports lifestyle. As we embark on an exciting new growth phase, we are seeking a dynamic and visionary Director of Brand Marketing & Engagement to lead our marketing efforts and help shape the future of our brand.

Position Overview:

As the Director of Brand Marketing & Engagement, you will be a pivotal member of our leadership team, responsible for developing and executing a comprehensive marketing strategy that seamlessly integrates our media, event, and product businesses. Your primary focus will be on maximizing revenue opportunities across all channels, supporting partnership sales, driving audience growth and engagement, and elevating our brand presence, particularly with a younger demographic. In this player-coach role, you will initially lead through your own creativity and execution, with the opportunity to build and mentor a high-performing marketing team as the company grows.

Key Responsibilities:

• Integrated Marketing Strategy: Develop, implement, and optimize a holistic marketing strategy that effectively synthesizes our content, event, and product offerings to drive brand awareness, audience growth, and sales conversions.
• Audience Growth & Engagement: Partner closely with the leaders of our content and commerce divisions to identify and implement strategies for significant audience growth, deepening engagement across all platforms, and fostering loyalty with a younger and more diverse community.
• Creative Strategy & Promotion: Lead the development of compelling creative campaigns and promotional strategies to drive growth in advertiser partnerships and annual film tour ticket sales, ensuring alignment with our brand and target audience.
• Youth Movement: Work collaboratively with the leadership team on a company-wide initiative to refresh content and brand to attract and engage a younger demographic of action sports enthusiasts.
• External Brand Communications: Oversee external brand communications and public relations, to amplify our message and manage brand perception.
• Performance Measurement & Best Practices:Implement best practices across all aspects of marketing and communications, including campaign planning, execution, measurement, and reporting. Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments.
• Team Building & Leadership: As the company grows, you will be responsible for recruiting, mentoring, and leading a high-performing marketing team, fostering a collaborative and results-oriented environment.
• Market Insights: Stay abreast of industry trends, competitor activities, and emerging marketing technologies to identify opportunities and maintain a competitive edge.

Qualifications:

• 5+ years of progressive director-level leadership experience in marketing roles within similar businesses (action sports, outdoor recreation, media, e-commerce).
• Proven track record of developing and executing successful integrated marketing strategies that drive measurable results in audience growth, engagement, and conversions.
• Deep understanding and affinity for the action sports and outdoor recreation lifestyle and community.
• Experience leading or significantly contributing to branding initiatives, particularly focused on attracting younger audiences.
• Expertise with digital marketing channels and platforms across content, email, and social media, as well as strong familiarity with e-commerce performance marketing.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Comfort working in small business environments with a mix of high-level strategy and hands-on GSD.
• Strategic thinker with a hands-on, results-oriented approach and the ability to thrive in a fast-paced, dynamic environment.
• Highly adaptable and comfortable with ambiguity in a growth-oriented environment.

What we offer:

The ideal candidate can expect to be paid a salary of between $70,000 to $90,000 with the potential for performance-triggered incentives. We offer a comprehensive benefits package that includes health care, dental, 401k match, generous PTO, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, and other relevant factors.

Teton Gravity Research is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

How to apply:

Please submit your resume and cover letter to [email protected].

Tagged as: brand management, engagement, teton gravity research, USA, wyoming