Public Relations Manager Full Time

Role Overview:

As PR Manager (based Sydney or Melbourne), you’ll be responsible for increasing awareness and consideration for URBNSURF amongst active Australians through coverage in online, broadcast, and print media, engaging both the core surfing community and new audiences. Your mission will be to elevate URBNSURF’s profile and inspire active Australians and their families to experience the joy and thrill of surfing. A key part of this role is cultivating relationships with media contacts and influencers who can amplify our brand’s appeal and connect us with brand aligned audiences.

The ideal candidate is a proactive and seasoned PR professional with 10+ years of experience and a robust network in Sydney and Melbourne. You’re a go-getter with a knack for relationship-building and have a strategic approach to driving coverage that resonates with various lifestyle and mainstream audiences. This role offers flexibility, with the option to work four days a week, including two days in the office and two days working from home.

Key Responsibilities:

• Media Strategy & Outreach
• Influencer & Media Relations
• Storytelling & Content Creation
• Coverage Analysis
• Brand Positioning
• Crisis Management
• Event Support

What we are looking for:

• 10+ years of experience in public relations, ideally within lifestyle, sport, or tourism industries.
• A strong network of media and influencer contacts across Sydney and Melbourne, with a strategic understanding of the local media and social landscapes.
• Proven success in driving media coverage and influencer partnerships that expand brand reach into targeted audiences.
• Excellent storytelling, writing, and communication skills that build the brand’s voice.
• Highly organized and able to manage multiple projects and deadlines.
• Self-starter with a collaborative mindset and a passion for sharing our brand with diverse audiences.

Working Arrangement:

• Flexible work schedule of four days per week, with two days in the office and two days working from home.
• Based in Sydney or Melbourne, with occasional travel to our second URBNSURF Park as needed.

What We Offer:

• Opportunity to work with an innovative brand making waves in the surf and lifestyle space.
• Flexible working arrangements to support your work-life balance.
• Competitive remuneration and benefits.
• Exclusive surf park privileges and employee engagement programs.