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Digital / E-Commerce
E-commerce & Digital Growth Lead Full Time
About the Role
Walker Golf Things is looking for a senior, hands-on E-commerce & Digital Growth Lead to own our direct-to-consumer channel across Australia, the US and the UK.
Our founder has been at the centre of e-commerce and digital for years — planning, paid media, CRO, CRM, creative direction and performance recovery. As they step back from day-to-day trading, we need one accountable owner to run this channel end-to-end.
This is not a platform-operator role. You’ll be the internal digital authority: you diagnose problems, build the plan, brief the team, execute personally where it counts, and report back on results — without needing the founders to hand you the strategy.
What You’ll Own
- Commercial planning — annual/rolling forecasts by country, translated into monthly, weekly and daily targets
- Trading management — daily performance across AU/US/UK: revenue, ad spend, MER, CAC, conversion rate, AOV, repeat purchase, contribution margin
- Paid acquisition — personally run Meta and Google Ads: structure, budgets, audiences, bidding, creative deployment, tracking, feeds, daily optimisation
- Performance creative — research what’s working, spot fatigue and content gaps, write precise creative briefs, direct the marketing/creative team
- Shopify & CRO — merchandising, promotions, product setup, landing pages, bundles, conversion optimisation
- CRM & retention — own Klaviyo strategy, lifecycle flows, campaigns, segmentation
- Reporting & leadership — daily visibility, weekly trading reviews, monthly commercial reporting; lead cross-functional delivery and reduce founder dependency
About You
- 5–8+ years in e-commerce, online trading, digital growth or performance marketing
- Direct, hands-on (not delegated) ownership of a Shopify-led DTC channel — ideally at a similar or greater revenue scale
- Expert practical experience in Meta Ads and Google Ads
- Strong Shopify/CRO and Klaviyo/lifecycle experience
- Comfortable with GA4, Ads Manager, Merchant Center and spreadsheets
- A track record of diagnosing e-commerce underperformance and fixing it — not just reporting on it
- Confident, clear communicator who can present a plan to founders without being told what the plan should be
- Able to work locally from our Currumbin, QLD office alongside founders, marketing, creative, product, ops and finance
- International (AU/US/UK) e-commerce experience highly regarded, as is background in apparel, footwear, fashion, golf, lifestyle, beauty or another brand-led consumer business
Why This Role
- Genuine ownership of one of the business’s most important commercial channels — not a narrow paid-media seat
- Direct access to founders and a real seat at the table on strategy
- competitive salary reflecting seniority scope
- Clear 90-day onboarding plan: access and audit in month one, a prioritised growth plan by day 60, running the channel independently by day 90
Walker is looking to appoint the strongest suitable operator for this role — the salary offered will reflect proven capability, direct relevance, and demonstrated results.
