Territory Sales Manager – Vic Full Time

About the Role:

As the VIC Territory Sales Manager, you will be responsible for driving sales growth and achieving monthly, quarterly, and annual targets within your assigned territory. Your mission is to maximize opportunities across independent retail partners, ensuring YETI’s footprint expands and revenue grows through premium execution across multiple channels. This role combines relationship management, staff training, merchandising, and customer service with a strong focus on developing new business opportunities.

Working closely with the National Sales Manager, you will execute a robust call cycle and territory plan to deliver exceptional results. You are highly organized, proactive, and thrive in a fast-paced, performance-driven environment. Your ability to prioritize high-impact activities, coupled with a collaborative and hands-on approach, will set you up for success.

Responsibilities:

• Achieve Sales Targets: Consistently meet or exceed monthly, quarterly, and annual sales goals within your assigned territory.

• Territory Management: Develop and execute a structured call cycle and territory plan to maximize coverage and impact.

• Business Development: Identify, pursue, and secure new independent retail partners to grow YETI’s market presence.

• Account Management: Build and maintain strong relationships with existing retail partners, ensuring long-term loyalty and growth.

• Channel Strategy Execution: Implement company initiatives to optimize channel distribution and product placement.

• Brand Representation: Act as a YETI ambassador at consumer events, trade shows, and industry gatherings to strengthen brand awareness.

• Training & Merchandising: Deliver engaging staff training sessions and ensure premium merchandising standards across all retail locations.

• Customer Service Excellence: Provide exceptional support to retail partners and customers, including resolving issues and assisting with head office functions.

• Data Accuracy & Reporting: Maintain detailed and accurate sales data, customer profiles, and activity logs using Salesforce CRM.

• Performance Monitoring: Analyze sales trends, identify gaps, and recommend strategies to improve performance.

• Cross-Functional Collaboration: Work closely with marketing, operations, and product teams to align on initiatives and deliver seamless execution.

• Event Participation: Attend and staff relevant trade shows and consumer events, including weekends when required.

• Travel Commitment: Cover your territory effectively with up to 75% travel, following a structured four-week rotation plan.

• Compliance & Standards: Ensure all activities adhere to YETI’s brand guidelines, operational standards, and core values.

Qualifications & Attributes:

• Tertiary qualification preferred, combined with a strong “can-do” attitude.

• Proficiency with CRM and order management systems (Salesforce experience highly regarded).

• At least 5 years of sales experience, ideally in consumer goods/retail, outdoor, or sporting industries (other industries considered).

• Highly organized, self-motivated, and results-driven.

• Strong work ethic with the ability to manage multiple priorities in a fast-paced environment.

• Alignment with YETI’s core values and brand ethos.

• Exceptional communication, relationship-building, and influencing skills.

• Comfortable with significant travel; a true “road warrior” mindset.

• Ability to follow a structured travel cycle and manage territory effectively.