Site Content Specialist Full Time

About the Role:

The Site Content Specialist will work within the broader eCommerce team to brief, configure and deploy best-in-class customer experiences on our owned digital platform, YETI.com. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will help execute a strategy that unites content and commerce in a way that engages consumers and drives high converting shopping experiences.

Responsibilities: 

• Support Digital Leadership in developing a growth-oriented digital content strategy

• Take an active role in website operations, maintaining copy and asset updates for seasonal relevancy, and proactively looks for opportunities for improvement on the website

• Gathers campaign briefing requirements for promotion, duration and execution based off site content strategy

• Report out on content and campaign performance, outlining key takeaways and recommendations based off insights

• Responsible for setup, QA and publishing of site content in SFRA

• Collaborate closely with cross functional teams for a connected customer journey for product and/or campaign launches

• Work with creative partners for a premium brand experience on execution and launch of content
  Accountable for Homepage execution, category support and monitoring performance

• Ability to be agile and pivot on-going projects based off changing business performance and objectives

• Partner with Digital Product and IT to improve frontend and backend ecommerce functionality
  Quality Assurance for site updates to ensure a seamless launch and customer experience

• Create briefings to Marketing on specific needs of YETI.com, with regards to product education, campaign promotion, and other content initiatives

Qualifications and Attributes:

• Bachelor’s degree in business, marketing or eCommerce or related field of study

• At least 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing

• Proficiency in e-commerce platforms or content management systems

• Familiarity with site analytics tools

• Basic HTML experience is a strongly preferred

• Experience in Salesforce Commerce Cloud (SFCC/SFRA) Page Designer and its

• Business Manager’ functions is a plus but not required

• Detail oriented and excellent time management skills

•  Self-starter and acts with a sense of urgency

•  Ability to deliver results in evolving framework with shifting priorities and technology

•  Strong interpersonal skills and ability to develop and manage relationships with cross functional teams

•  An obsession with user experience and interaction, website navigation, hierarchy, and content

• General curiosity for customer journey