Social Media Strategist Full Time

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

About the Role:

YETI is looking for a Social Media Strategist to oversee social media campaigns from concept to execution. The Social Media Strategist will partner with the Community Marketing and Content teams to develop seasonal brand storytelling for the YETI brand on social media.

The ideal candidate will have a passion for outdoor activities, particularly hunting and fishing, and experience managing a social media presence for a brand. This role will directly oversee 2-3 Instagram handles, in addition to sharing seasonal content across all social media accounts for the brand (YETI Instagram, TikTok, Facebook).

A look at your day-to-day:

• Develop and execute social media strategies to support campaigns relating to YETI products, seasonal holidays, and brand storytelling.
• Partner with Community Marketing teams to source and ideate social stories that represent YETI communities.
• Lead internal cross-functional team brainstorms to develop social story concepts for social-first content and extensions of creative brand campaigns.
• Strategically plan social asset placements across the social channels; demonstrate understanding of the value each social channel plays for the YETI brand and community.
• Partner with Content team to develop social media strategies to support YETI Presents films, book launches, podcasts, and blog-style storytelling
• Collaborate with the Digital Video team to concept and create always on social-first video content for TikTok and Instagram Reels.
• Draft and present tactical social media campaign strategies with thoughtful channel-specific executions.
• Develop monthly and campaign social media performance reporting to understand channel health; develop insights and key learnings to inform the social strategy.
• Oversee engagement with the outdoor community, including influencers and brand ambassadors, to grow YETI’s presence within these niche markets
• Capture social media content at community events to integrate into social media content.
• Draft social copy that adheres to the YETI social brand persona and writing style.
• Collaborate on production of content during live events and campaign photoshoots.
• Draft and schedule social media content through 3rd party platforms and native platforms.
• Leverage social listening tools and collaborate with team to mine for trends that align with YETI’s social media strategy, including user-generated content, real-time engagement opportunities, and key seasonal topics.
• Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve. Be proactive in informing the team of social media trends and opportunities that directly support the YETI social media strategy.

Now for a little bit about you….

• Bachelor’s Degree in Marketing or similar field
• At least 3+ years in social media or marketing experience at an agency or brand.
• Demonstrate advanced knowledge in social media platforms and asset requirements (experience with utilizing TikTok on behalf of a Brand account is a plus)
• Experience working with a wide range of creative formats including short-form video, photography, GIFs, and live videos.
• Passion for social media – showcase a creative eye for image selection and copywriting.
• Comfort with working with data in Microsoft Excel
• Self-starter with the ability to succeed in a fast-paced, changing work environment
• Moves with a sense of urgency and comfort with managing deadlines
• Passion for the outdoors and/or YETI pursuits a plus

Any offer of employment with YETI is contingent on a successful criminal background check and successful reference checks.

Tagged as: social media, strategy, USA, yeti