Salary Survey 2026

What the action sports industry actually pays.

Australia & United States · June–August 2026

A$93kMedian Salary
68%Feel Underpaid
64%No Bonus
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NeverWork Salary Survey 2026
The big picture
The state of pay in 2026

What the industry actually pays, feels, and gets.

68%

Two-thirds think they’re underpaid. So does everyone else.

68% of our industry feels underpaid. But Payscale found the same number (68%) among US workers paid at or above market rate. Nearly half of people paid above market still think they’re short. Only 6% of us say they feel “paid well.”

A$93k

The industry median

That’s your benchmark. Half earn more, half earn less. But the range is wide, from under $40k to $200k+ depending on your role, level, and sector.

+126%

Your title is your biggest pay lever

Exec/Owner roles earn a median of A$175k compared to A$78k for entry-level. Moving up in seniority is the single biggest factor.

64%

Two-thirds get no bonus at all

Two-thirds of the industry receive zero bonus or commission on top of base salary. For those who do, most see 10% or less.

58%

Your #1 perk is a phone & laptop

Nearly 6 in 10 get a phone or laptop. Pro deals (51%) and flexible hours (50%) round out the top three.

73%

Women feel the gap more

73% of female respondents report feeling underpaid, compared to 66% of males. The gap isn’t just about salary. It’s about how fairly people feel they’re compensated.

The action sports pay snapshot
Our numbers benchmarked against Payscale (325,000+ workers), Hays, and peer-reviewed research.
A$93kMedian
salary
68%Feel
underpaid
64%Get zero
bonus
+126%Entry → Exec
pay gap
Your market rate
Where do I sit?

Find your market rate in the action sports industry.

The numbers
What the industry earns

Median annual base salary (AUD) across roles, seniority, and experience.

What people earn

Annual base salary distribution (AUD)

Under $40k
5%
$40k–$55k
4%
$55k–$70k
11%
$70k–$85k
23%
$85k–$100k
16%
$100k–$120k
19%
$120k–$150k
10%
$150k–$200k
9%
$200k+
3%

Role is king

Median salary by function (AUD). Your day-to-day role shapes your pay more than almost anything else.

Leadership & Exec
A$175k
Product, Design & Development
A$101k
Marketing & Brand
A$93k
Operations & Logistics
A$93k
Finance & Admin
A$93k
Sales & Account Management
A$78k
Content & Media (photo / video / social)
A$78k
Retail & Store
A$78k
People & HR
A$78k
Design & Creative
A$78k
Ecommerce & Digital
A$78k
Other
A$78k
Customer Service
A$63k
People judge it more acceptable to underpay someone who loves the job. Passion is not a compensation structure.
Kim et al., Journal of Personality and Social Psychology, 2020 · eight studies

Seniority changes everything

Median salary by level (AUD)

Entry / Junior
A$78k
Coordinator
A$70k
Mid-level
A$78k
Senior
A$93k
Manager
A$93k
Head / Director
A$135k
Exec / Owner
A$175k

Experience pays. Eventually.

Median salary by years in the industry (AUD)

Under 1 year
A$63k
1–3 years
A$78k
3–5 years
A$78k
5–10 years
A$78k
10–15 years
A$110k
15+ years
A$110k
Life at work
Beyond the salary

How the action sports industry feels about pay, perks, and where they work.

How people feel about pay

Self-reported pay satisfaction across the industry

Yeah, paid well 6% About right 26% A bit underpaid 50% Way underpaid 18%

What perks come with the gig

Percentage receiving each perk

Phone / laptop
58%
Pro deals / free product
51%
Flexible hours
50%
Work trips / travel
49%
Gear or clothing allowance
38%
Paid parental leave
22%
Health cover
14%
Paid training / education
10%
Extra annual leave
8%

Bonus? Probably not.

Bonus or commission on top of base salary

Nope, base only
64%
Up to 10%
12%
10–25%
9%
25%+
3%
Not sure / varies
11%
Action sports industry

Where people work

Work arrangement split

In the office / on-site
43%
Hybrid
40%
Fully remote
17%

Industry breakdown

Which side of the industry people are on

Surf
51%
Multi-sport
12%
Outdoor
12%
Snow
6%
Skate
2%
Streetwear
1%
Golf
1%
Other
14%

The gender pay sentiment gap

Percentage who feel underpaid, by gender

Male

 

66%

feel underpaid

Female

 

73%

feel underpaid

Explore
Build your segment

Filter to see how pay varies across the industry.

Filtered salary distribution

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