Global Social Media & Content Executive Full Time

Since 73, It’s been our mission to inspire youth through progressive surf culture, in a world where everyone Knows the Feeling.

THE CHALLENGE

The Billabong Global Social Media & Content Executive is responsible for the dual gender global execution of the Digital Strategy, with the aim of improving the brand performance and brand presence across the global social handles. Coordinating all social media initiatives, this role will generate, edit & publish engaging content to increase brand awareness, engagement and drive sell through.

Key responsibilities of the role include:

• Plan and Manage Social Strategy – Build and run a global social media calendar aligned with seasonal campaigns and business goals.
• Create and Share Engaging Content – Produce, edit, and publish content that connects with communities and fits the brand’s voice across all major platforms.
• Activate in Real-Time – Cover events live, capture and post content on the go, and work directly with athletes, ambassadors, and influencers.
• Collaborate Globally – Work closely with regional teams, eComm, and global partners to align strategies, especially for TikTok and key digital campaigns.
• Adapt and Elevate Regional Content – Localise and globalise content through translation, timing, and copy adaptation to maximise impact.
• Track, Report, and Improve – Measure results, share insights, and stay up to date on social trends to continuously improve content and strategy.

WHO ARE WE LOOKING FOR?

You’re a mobile-first, culture-obsessed content expert with a proven track record managing social for fashion, surf, lifestyle, or youth brands. You love to create and connect—from behind the lens to behind the keyboard. You’re as comfortable writing sharp captions as you are going live from a launch event or shooting content on the beach.

• You bring:
  • Daily use and deep knowledge of TikTok, Instagram, Facebook, YouTube and other social channels.
  • Experience managing social media in a lifestyle/surf/youth brand setting.
  • Strong photo and video skills – the ability to shoot/edit on the go.
  • Strong writing and copy-editing skills in a fun, youthful global tone.
  • Experience with social scheduling/reporting tools (e.g., Sprout, Emplifi).
  • Graphic design capability and a good eye for visual storytelling.

THE REWARD

This is a business like no other.  We live and breathe the lifestyle that our brands represent, we wear the product to the office and work with like-minded people who are passionate about what they do. We work hard but also take time out as a team at our regular staff events, including the infamous annual staff surf day!  We also provide:

• Generous clothing and product discounts
• Career & personal development opportunities
• A flexible, lifestyle-driven work culture
• Modern office with on-site café and free parking

ABOUT US

Boardriders awakens the spirit of freedom and adventure by connecting Boardriders around the world. We are the world’s leading action sports and lifestyle company with a portfolio of brands. We’re a team of like-minded souls protecting what we love. The smell of the ocean. The sounds of the city you know so well. The perfect slope. The perfect wave. The perfect game. Ultimate freedom. We lead with integrity and passion, we build an inclusive community, we protect our playgrounds and we play to win.

We proudly represent iconic Australian brands like Billabong, Roxy, and Quiksilver, alongside a dynamic portfolio including Captain Fin, DC Shoes, Element, Kustom, Kirra Surf, RVCA, Surf Dive n Ski, Volcom, VonZipper, and Amazon Surf.

SOUND LIKE YOU?

If this sounds like your world, you might be exactly who we’re looking for. You’re already living and breathing digital culture—curating, creating, and connecting in real time. You don’t just scroll—you shape culture. You’ve got the skills, the eye, and the instinct to drive engagement and tell authentic stories that connect with our global community.  At Boardriders, we value diverse perspectives and experiences—so even if you don’t tick every single box, we still encourage you to apply. We’re looking for passion, drive, and understanding of what makes youth and surf culture tick.

APPLY TODAY!

If you are passionate about our group of brands and the lifestyle we represent, APPLY NOW!

We thank everyone in advance for their application. Only those selected for an interview will be contacted within a 4-week period.

Tagged as: australia, boardriders, community, qld, social, social media