Copywriter Full Time

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.

As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

The Breakdown:

We’re looking for a Copywriter to join our team on a basis, bringing strong storytelling skills to concept and craft compelling brand narratives. This role collaborates closely with designers, art directors, and creative leadership to develop messaging that resonates across all platforms. We’re looking for someone who can push storytelling forward, think strategically, and adapt to feedback. If you can turn creative concepts into stories that move people, we want to hear from you.

What You’ll Get to Do:

• Lead copy development for campaigns, ensuring a consistent and engaging voice.
• Shape storytelling across mediums—short and long-form content, product descriptions, taglines, and campaign messaging.
• Work closely with designers and creative leads to develop integrated, visually driven narratives.
• Provide direction and support to ensure all messaging aligns with the brand’s creative vision.
• Collaborate to bring stories to life across multiple platforms and the marketing funnel.
• Manage projects, meet deadlines, and adapt to evolving creative needs.
• Develop culturally relevant, Gen Z–savvy messaging that connects authentically with younger audiences.
• Concept and write short, punchy headlines, social copy, and campaign storytelling that breaks through the noise.
• Bring fresh, trend-aware creative ideas that reflect where Gen Z lives and communicates (social platforms, community spaces, IRL moments).

What You’ll Bring to the Team:

• 3+ years of experience crafting brand stories and developing messaging across multiple channels and the marketing funnel.
• Mastery of storytelling, from experiential narratives to product descriptions.
• Ability to concept and execute messaging strategies for multi-channel campaigns.
• Experience managing creative feedback and adapting messaging based on goals.
• Strong collaboration skills and ability to work with cross-functional teams.
• Knowledge of Adobe Creative Suite and Figma is a plus.
• A sharp understanding of Gen Z culture, language, and digital behaviors.
• Proven experience crafting copy for social, digital, and campaign work aimed at younger audiences.
• Ability to blend brand voice with an authentic, conversational tone that resonates with Gen Z.
  Comfortable experimenting with emerging formats, trends, and platform-specific storytelling.

More Info to Seal the Deal:

Burton’s benefits package includes health insurance (medical, dental and vision), life insurance (company paid), flex spending, short- and long-term disability insurance (company paid), great parental benefits, 401k plan with company match, and paid time-off. Other perks include a discounted season pass, free lessons, product discounts, free demo equipment, ride days, casual work environment, and many more…

This is an on-site role, based in Burlington, VT. We will offer relocation assistance to move to Vermont to any candidate who is hired.

The hiring range for this role is $62,000-$72,000, depending on relevant experience and/or education, specific skills, function, and available budget. Please note that the range details above reflect the base pay only and does not include any potential bonus and other benefits that we offer.

Tagged as: burlington, burton, copywriter, copywriting, snowboarding, USA, vermont