Go To Market Lead Full Time NEW

The Company:

Patagonia is an outdoor apparel business like no other, “We’re in business to save our home planet.” A certified B Corporation, the company is recognised internationally for its commitment to product quality and environmental activism – and now our one and only shareholder is our home planet with 100% of profits going to fight the environmental crisis. Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California with offices around the world including our Australian Head Office in Doonmarngwarree (Torquay) on Wadawurrung Country. Our values stay true to a business that was started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take demonstrates a bias for simplicity and utility – build the best product and provide the best service; examine our practices openly and honestly; protect our home planet; be just, equitable and antiracist; do it our way.

We look for candidates with proven experience who thrive in a team-based atmosphere, individuals who are passionate about their communities, the environment and caring for others. We seek core Patagonia product users, people who love to spend as much time as possible in the mountains, ocean, and wild nature. Folks who deal well with ambiguity, learn on the fly, demonstrate sound judgment, and solve problems creatively are most successful with us. We’re looking for someone who builds and maintains relationships with ease and desires to put the customer at the centre of everything they do. We don’t want someone who can just do a job ­– we want the best person for the job. Yet we don’t look for “stars” seeking special treatment and perks. Our best efforts are collaborative, and Patagonia culture rewards the ensemble player, while it barely tolerates those who need the limelight.

The Role:

The primary purpose of the Go To Market Lead position is to support the on-time and on-budget execution of Patagonia Australia marketing campaigns. You will work closely with the Ecommerce, Retail and Wholesale teams to deliver brand customer experience and campaign goals.

Being deeply engaged in Patagonia’s mission to save our home planet, you inspire the broader community to join us through your work. This means facilitating first-class events and execution of brand campaigns that motivate conversation, innovation, and education about environmental issues, outdoor sports and Patagonia products.
Reporting into the Head of Go-To-Market and working in collaboration across our Marketing, Environmental and Social Initiatives teams, you will produce brand & sport experiences including the delivery of end-to-end event management from production planning, promotion, risk management, budgeting, and reporting.

This role is onsite and based out of the Patagonia Australia Head Office in Doonmarngwarree (Torquay, Victoria) and in summary – is all about successfully implementing all assigned marketing campaigns, events and projects with a flare to represent the intersectionality of outdoor sports and environmentalism.

Your responsibilities:

• Plan and execute in-store events across our network of Australian stores that align with brand campaigns and local market activation.
• Collate and follow up creative briefs for in-house designers for email marketing, digital assets and advertising plan.
• Manage organic social planning and posting for regional accounts in line with marketing matrix, campaigns and stories publishing dates.
• Manage delivery of advertising plans (print & digital) with key endemic partners.
• Write copy where necessary for various materials and projects.
• Support creation & delivery of seasonal assets to the wholesale team – this may include sell-in and sell through tools such as promotions, events, shop in shop, training, point of sale and digital materials.
• Support PR roll out, communications and internal staff events where required.
• Assist with reporting requirements to all stakeholders and collect executed projects collateral for monthly and seasonal reports.

About You:

• You have multiple years of experience in similar or intersecting positions and possess a high level of market knowledge.
• You have excellent project management skills and attention to detail, optimise efficient workflow and process.
• You are efficient at multitasking and thriving in a fast-paced and high-pressure environment.
• You are confident and comfortable to facilitate conversation and education about our key campaigns and environmental issues.
• You have a high level of self-awareness, empathy, interpersonal skills and model inclusivity
• You develop a deep understanding of brand guidelines and quality standards.
• You are a strong communicator and keep other teams updated on the status of cross-functional projects, work well with multiple stakeholders and value feedback loops.
• You are an efficient and effective problem solver and have analytical abilities.
• You are Proficient in the Microsoft office suite as well as project management tools such as Click Up, Asana.
• This role requires frequent interstate travel including some evening and weekend work to deliver on events.
• Australian Drivers Licence is a must.
• You maintain a safe work environment for you and your teammates and resolve any concerns quickly.
• You are deeply committed to creating a working environment that is supportive, positive, respectful, and free from harassment.

Equal Employment Opportunity: 

Patagonia is an equal opportunity employer. Patagonia recruits, employs, trains, compensates, and promotes without regard to race, religion, colour, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, or individuals with a disability. Patagonia is proud of our diverse workforce and encourages applications from diverse cultural backgrounds.
Like our planet, our company is an interconnected network of ecosystems dependent on each other. Patagonia is a global community with members that seek to respect, uplift and celebrate all the qualities that make each of us unique – members that look to champion justice, equity and inclusion across our company and beyond.

Accessibility Support:

Patagonia is committed to ensuring that our hiring process is accessible for talent of all abilities. If you require assistance and or accommodation in the search and or application process, please contact us at [email protected] with your full name, best way to reach you, and the accommodation needed to assist you with the application process.

Benefits:

Patagonia provides employees with competitive benefits packages (unique to each role) that may include environmental internships, employee discounts, generous clothing allowance, activism hours, nine-day work fortnight, equal paternity leave, matching of charity donations and much more.   *Please include a cover letter in your application telling us about your passion for your communities, the environment and caring for others. We’d also love to know how you spend your time in the outdoors!

*Applicants must have full and ongoing working rights within Australia. The position is full-time, 76 hours per fortnight within a nine-day schedule.

Tagged as: environmentalism, events, marketing, outoor sports, PR