Senior Marketing Lead Full Time

The Marketing Manager is responsible for developing and executing the overall marketing strategy for 3rd Rail Distribution and its portfolio of brands. This role leads the marketing team and agency partners to deliver commercial outcomes through brand growth, customer acquisition, and retention. The Manager oversees brand positioning, campaign direction, budget allocation, and ensures all marketing initiatives align with business objectives.

RESPONSIBILITIES / DUTIES

• Develop and execute overarching marketing and brand strategies.
• Lead, mentor, and support the Marketing Specialist and Marketing Coordinator.
• Manage marketing budget, allocating resources to maximise ROI.
• Oversee brand guidelines, visual identity, and tone of voice across all brands.
• Build and maintain national PR, media, and partnership initiatives.
• Direct agencies and partners to deliver business objectives.
• Monitor competitor activity and market trends to identify growth opportunities.
• Provide insights and reporting to GM/MD on marketing performance and business impact.

KEY PERFORMANCE INDICATORS (KPIs)

• Net sales growth and profitability (EBITDA impact).
• Customer acquisition and retention rates.
• ROI on campaigns and media spend.
• Brand awareness and sentiment measures.
• Team engagement and capability development.

ROLE SPECIFIC COMPETENCIES

• Customer Focus
• Commercial Acumen
• Driving Innovation
• Leading Change
• Building Partnerships
• Operational Decision-Making
• Work Standards

QUALIFICATION REQUIREMENTS

• 5+ years’ marketing leadership experience in retail or D2C.
• Tertiary qualifications in marketing, business, or related field.
• Proven experience managing budgets and delivering ROI.
• Strong stakeholder management and communication skills.
• Demonstrated leadership in team development and agency management.
• Strong analytical and strategic thinking ability.

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