Retail Marketing Manager Full Time

General Summary

Oversees all marketing efforts for the La Jolla Group Retail Department across 18 store locations. Leads strategy, creative, digital, and execution of omnichannel marketing campaigns that drive foot traffic, revenue, customer acquisition, and loyalty. Develops content, manages store communications, and aligns with cross-functional partners to ensure consistency with brand identity.

Essential Job Functions

• Lead all marketing efforts across 16 retail locations, including campaign strategy, creative execution, and performance reporting.
• Develop and test promotional strategies to drive traffic, sales, acquisition, engagement, and loyalty.
• Build, segment, and deploy email campaigns in Klaviyo; manage email list growth and reporting using RetailPro.
• Design and produce retail creative assets including in-store signage, visuals, flyers, wraps, and event materials.
• Coordinate retail events and promotions, including warehouse sales, brand activations, and store grand openings.
• Manage quarterly promotional programs such as Locals Weekends and gift-with-purchase offers.
• Collaborate with Art Directors, Photography, Brand Marketing, and Ecommerce to develop campaign assets and ensure consistent brand messaging.
• Oversee communication of all marketing directives to store teams and district managers; manage promo codes and in-store execution.
• Partner with Mall Marketing teams on co-branded events and promotional efforts.
• Maintain and update web listings for all store locations across Google, Yelp, Facebook, and brand websites.
• Report on campaign performance weekly, monthly, and quarterly; provide insights for executive and board presentations.
• Manage Asana-based Retail Marketing Calendar and maintain records of past campaigns.
• Coordinate with vendors on signage production and installation; oversee annual in-store signage refreshes.
• Support retail social media initiatives, including TikTok strategy, content direction, and team coordination.
• Forecast and order promotional inventory; manage giveaways and branded merchandise.

Required Knowledge, Skills, and Abilities

• Proficient to Expert in Adobe Suites: InDesign, Illustrator & Photoshop
• Ability to communicate professionally with coworkers, customers, and vendors.
• Proficient to Expert in Excel using pivot table analysis
• Learner to Proficient in Klayvio or related ESP
• Knowledge of Asana or similar calendar application
• Knowledge of signage printing/production process
• Proficient with Mac and Microsoft Office Suites
• Detail oriented with extreme organization skills
• Ability to manage multiple projects and hit deadlines
• Ability to work independently to meet goals and timelines
• Self-starter with the desire to learn and grow professionally
• Ability to collaborate with a team to develop new marketing initiatives
• Ability to follow written and oral instructions
• Desire to test multiple new marketing ideas
• Team player with a “I can do that” attitude
• Knowledge of Jack O’Neill and our DNA
• Knowledge of surf culture
• Ability to coordinate with other teams while completing tasks

Required Education and Experience

• Bachelor’s degree in marketing or related field
• 2-3 years’ experience in marketing, creative, or brand management roles, preferably in retail or lifestyle industries
• Background in both creative execution and strategic marketing preferred

Benefits

La Jolla Group offers a comprehensive benefits package for regular, full-time employees designed to support overall well-being and work-life balance. Eligible team members can participate in:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Flexible Spending Account (FSA)
• Paid Time Off and Company Holidays
• Enjoy additional perks and opportunities for growth within a collaborative, lifestyle-focused culture.

Physical Requirements

Seeing: Must be able to see well enough to read reports.
Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.
Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.
Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.
Fingering/Grasping/Feeling: Must be able to type and use technical sources.

Tagged as: california, irvine, la jolla group, management, manager, marketing, retail, retail marketing, retailers, USA