E-Commerce Merchandising Manager Full Time

Main Purpose and Major Challenges of the Role

This position will manage site merchandising for all three brands: Outerknown, Firewire Surfboards, and Slater Designs. They will manage product placement on the ecommerce channel to create a cohesive experience from traffic channel to checkout.

This role is responsible for curating and personalizing the on-site experience in alignment with the GTM calendar. This is a highly collaborative role that will work closely with Ecom/Digital, Creative, Planning, and Merchandising. They will also be responsible for day-to-day site operations in Shopify Plus. This is a hybrid role with a three day in office requirement.

ACCOUNTABILITY:

Site Merchandising

• Manage product catalog and seasonal launches
• Ensure site experience alignment with traffic channels including paid media, email, SMS, and organic social
• Optimize conversion rate through merchandising rules catered to collections across site
• Own and facilitate A/B testing calendar for product sorting rules and creative asset optimization
• Personalize user journey for top segments to improve add to cart rate, conversion rate, and LTV
• Optimize on-site search and product recommendations
• Own creative brief creation for bi-weekly homepage updates, landing pages, navigation, and new site experiences
• Own site merchandising roadmap and identify new initiatives each fiscal year
• Be on the pulse of ecommerce shopping trends and innovation to support elevating and creating a more intuitive customer experience

Operations

• Build landing pages to accurately convey brand campaigns and storytelling in collaboration with the creative team
• Update navigation seasonally based on product assortment priorities and new categories
• Collaborate with UX and Director of Ecom to identify new site functionality to optimize conversion rate
• Participate in UAT for site releases of new functionality, enhancements, and bugs
• Collaborate with Director of Ecom to facilitate semi-annual sales and BFCM

Analytics

• Produce weekly site merchandising KPI report and present with the other channel owners
• Continuously read product and landing page performance to identify opportunities as part of the site merchandising and A/B testing roadmaps
• Lead monthly creative performance review for all channel owners including paid, social, and email

Personal Measurables

• Strong attention to detail
• Has an eye for merchandising but balances well with a data-driven mindset
• Team player with a positive attitude
• Strong communication skills
• Excellent at connecting the cross-functional teams

ESSENTIAL SKILLS & QUALIFICATIONS

• 3+ years of experience in Site Merchandising, Ecommerce or Digital role
• A/B testing strategist with proven results
• Shopify plus experience a plus
• Personalization experience a plus

Tagged as: california, e-commerce, firewire, manager., USA