ECommerce Manager Full Time NEW

Title & Reporting Relationships

• Position Title: eCommerce Manager

• Brands: Outerknown, Firewire, Slater Designs

• Reports to: GM eCommerce & Digital Marketing

• Department: eCommerce & Digital Marketing

• Oversees: eCommerce, Digital Merchandising, UX and Dev teams

• Interactions: Operations, Marketing, CX, Planning, Merchandising, Finance

Main Purpose and Major Challenges of the Role

Manage and oversee all aspects of the digital experience — from site management and product merchandising, to site speed, UX, and feature expansion — with the aim of creating a best-in-class online shopping experience.

Own all aspects of the eCommerce P&L and drive optimization across every lever impacting financial performance. Deliver eCommerce sales and profitability targets by working cross-functionally with product, marketing, creative, finance, retail, and operations teams.

Note: This role requires a minimum of 3 days in-office in Carlsbad, with potential for increased presence based on business needs.

ACCOUNTABILITY: eCommerce Operations

• Oversee day-to-day eCommerce operations across Digital Merchandising, Digital Capabilities, UX, and site management.

• Own third-party vendor and agency relationships, ensuring performance and accountability.

• Optimize backend processes (returns, exchanges, fulfillment, fraud, cancellations) to protect margins.

• Plan and lead execution of all key GTM (go-to-market) calendar events.

• Partner cross-functionally to foster collaboration and drive performance.

ACCOUNTABILITY: Strategic Planning

• Define, deliver, and track strategies/roadmaps for Digital Merchandising, UX, and eCommerce.

• Implement evergreen A/B and test-learn strategies across eCommerce functions.

• Develop and drive omni-channel strategy to ensure seamless CX across all DTC touchpoints.

• Stay informed on emerging tech (AI, etc.) that could impact the digital business.

ACCOUNTABILITY: Insights & Reporting

• Define KPI goals and lead initiatives to meet them.

• Deliver weekly KPI reporting across eCommerce functions and brands.

• Share insights broadly across the organization to drive data-informed decisions.

ACCOUNTABILITY: Team Management & Development

• Hire and retain top talent across Digital Merchandising, UX, and eComm.

• Provide mentorship and professional growth opportunities.

• Foster strong morale and build a high-performing team culture.

ACCOUNTABILITY: Personal Measurables

• Achieve revenue and KPI targets.

• Stay open-minded while applying sound professional judgment.

• Operate with a global mindset — one company, one brand.

• Embody company values; challenge the norm, take risks, innovate, and learn from failure.

ESSENTIAL SKILLS & QUALIFICATIONS

• 5+ years overseeing eCommerce management.

• High attention to detail.

• Customer-first mindset with strong grasp of how testing impacts UX.

• In-depth experience with Shopify and third-party app integrations.

• Independent, creative problem-solver.

• Proven cross-department collaboration.

• Excellent written and verbal communication.

• Strong data skills (Shopify reports, Google Analytics, etc.).

• Comfortable managing external agencies and contractors.

Tagged as: california, carlsbad, digital, e-commerce, management, manager, USA