Brand Manager Full Time NEW

About the Role

Red Bull is looking for a Brand Manager to lead the strategy and execution of high-impact marketing campaigns that strengthen brand relevance, drive consumer engagement, and fuel long-term growth.

This role sits at the intersection of culture, media, events, and consumer marketing — turning deep audience insights into campaigns that cut through. You’ll work cross-functionally across Marketing, Media Network, Sports, Culture, and Commercial teams to deliver integrated brand initiatives that elevate Red Bull’s presence across Australia.

The role requires someone equally comfortable thinking strategically and executing at speed — balancing creativity, commercial impact, and flawless delivery.

Key Responsibilities

Brand Strategy & Campaign Execution

• Develop and execute integrated marketing campaigns aligned with Red Bull’s national brand strategy
• Translate consumer insights and cultural trends into impactful activations and communications
• Lead campaign planning from concept through to execution and post-campaign evaluation
• Ensure all consumer touchpoints maintain strong creative consistency and brand relevance

Consumer & Cultural Relevance

• Stay deeply connected to emerging culture, trends, media, and audience behavior
• Identify opportunities to strengthen Red Bull’s position within key communities and passion points
• Drive ideas that increase brand love, awareness, and engagement across multiple audiences

Cross-Functional Collaboration

• Work closely with internal teams across Sports, Events, Media Network, Communications, and Sales
• Collaborate with HQ teams to localize and execute global brand initiatives for the Australian market
• Align campaign execution across digital, experiential, and retail touchpoints

Project & Stakeholder Management

• Manage agency relationships, timelines, budgets, and campaign deliverables
• Coordinate multiple projects simultaneously while maintaining attention to detail and execution quality
• Present ideas, campaign updates, and performance insights to key stakeholders

What You Bring

• Experience in brand marketing, campaign management, or integrated marketing roles
• Strong understanding of media, culture, consumer behavior, and marketing strategy
• Proven ability to manage complex projects and multiple stakeholders
• Strong communication and presentation skills
• Commercial mindset with strong creative instincts
• Ability to thrive in a fast-paced, high-performance environment
• Passion for sport, culture, events, and the Red Bull brand world

Why Red Bull

• Work on one of the world’s most culturally influential brands
• Lead campaigns across sport, music, lifestyle, and events
• Collaborate with globally recognized athletes, creators, and partners
• Join a fast-moving team where ideas turn into real-world impact quickly

Tagged as: australia, brand, brand management, brand manager, nsw, red bull, sydney