Red Bull USA
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E-Commerce
E-Commerce Marketing Manager Full Time
About the Role
Red Bull is looking for an E-Commerce Marketing Manager to drive the integration, visibility and commercial performance of Red Bull Energy Wear merchandise across the US market.
Acting as the key link between the US and HQ teams, you’ll identify merchandise integration opportunities, build strong stakeholder relationships and ensure product launches receive maximum visibility across the Red Bull ecosystem.
Success in this role comes from being proactive, commercially driven and able to build a strong network — turning local opportunities into meaningful brand visibility, traffic and revenue.
Key Responsibilities
Communication, Integration & Stakeholder Management
- Act as the primary US contact for Red Bull Energy Wear topics, ensuring close alignment with HQ and project counterparts.
- Coordinate US launch and collection plans and communicate local activation plans back to HQ.
- Build strong relationships with Red Bull US channel owners to identify opportunities for merchandise integration.
- Support collection and product launch activations across the US market.
- Drive communications integration for Red Bull Shop US across project, network and country channels.
- Ensure integration activities contribute to Red Bull Shop US visibility, traffic, engagement and revenue.
Email Marketing
- Own US Shop manual email campaigns aligned with launches, events and commercial priorities through Bloomreach.
- Drive traffic, sessions and revenue through manual email communications.
- Monitor campaign performance and share insights with relevant stakeholders.
- Align and collaborate with HQ on overall email planning and execution.
E-Commerce, Platform Ownership & Reporting
- Drive US e-commerce revenue targets and commercial objectives.
- Manage the US Shopify platform, including product launch execution, merchandising and ongoing platform optimisation.
- Monitor key KPIs including traffic, conversion rate, AOV, sell-through and campaign performance.
- Identify growth opportunities and develop recommendations to improve commercial performance.
- Develop and manage forecasting, launch planning and commercial decision-making using data-driven insights.
- Partner with HQ teams to continuously improve the customer journey and commercial effectiveness across the US market.
Skills & Experience
- 3+ years of experience in e-commerce, marketing, partnerships, brand activation or a comparable commercial role.
- Strong stakeholder management and relationship-building skills.
- Experience coordinating cross-functional campaigns and launches.
- Strong understanding of commercial and digital performance drivers.
- Experience with Shopify.
- Proactive, entrepreneurial and self-driven mindset.
- Strong organisational and communication skills.
- Fluent English, written and spoken.
Work Eligibility
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorised to work in the United States on a valid visa.
Salary & Benefits
Base salary: $85,360–$128,040 + cash incentives.
Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Current benefits include:
- Comprehensive Medical, Dental and Vision Plans
- 401(k) Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal and Life Insurance
- Tuition Reimbursement
Benefits may vary depending on the nature of employment and/or work location.
Equal Opportunity
Red Bull Consumer Products North America, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state or local law.
Red Bull will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
