Director, Communications Full Time NEW

About the Role

The Director of Communications is a senior leadership role responsible for shaping and executing Red Bull’s communications strategy across the Western United States.

Sitting within the Media Network leadership team, this role works at the intersection of Brand, Sports, Culture, Field Marketing, Creator Marketing, Media Partnerships, and Communications. The objective is simple: generate more conversation around the Red Bull brand, products, athletes, events, and culture through earned media, creator partnerships, opinion leaders, and strategic storytelling.

You’ll lead the regional Communications team, build relationships across the media landscape, oversee communication agencies and partners, and develop communication plans that drive meaningful audience engagement and measurable media impact.

Key Responsibilities

Communications Leadership

• Lead, mentor, and develop the regional Communications team
• Build strong relationships across Brand, Sports, Culture, Field and Creator Marketing teams
• Establish long-term communication strategies that support regional and national business objectives
• Foster a culture of innovation, collaboration, and high-performance execution
• Manage regional communications budgets and resources

Strategic Communications Planning

• Partner with Marketing and Media leadership to develop regional communication plans
• Define messaging, media priorities, and storytelling opportunities across campaigns and projects
• Identify initiatives with the highest media value and audience impact
• Develop integrated communication strategies across earned, owned, creator, and partner channels
• Provide ongoing audience, media, and cultural insights to inform future planning

Media & Relationship Management

• Build and maintain relationships with journalists, editors, creators, photographers, freelancers, and media partners
• Expand Red Bull’s presence across traditional, digital, and emerging media channels
• Identify opportunities to elevate regional stories to national and global audiences
• Oversee communication agencies and external partners throughout the region

Campaign Execution

• Lead communications strategy and execution across events, campaigns, athlete projects, creator initiatives, and marketing activations
• Define campaign objectives, messaging, media tactics, and amplification plans
• Coordinate cross-functional media planning and execution
• Measure campaign performance and communicate learnings to internal stakeholders
• Identify opportunities to increase earned media impact and audience engagement

Always-On Communications

• Develop and execute year-round communications initiatives that keep Red Bull relevant in culture and media conversations
• Identify athlete, creator, event, and community stories with strong media potential
• Support ongoing earned media outreach across traditional and social channels
• Work with Production, Creator Marketing, Sports Marketing, and other teams to maintain a consistent pipeline of content and story opportunities

Crisis Communications

• Partner with senior Communications and Media leadership to prepare for and manage crisis situations
• Develop processes and communication frameworks designed to mitigate risk and protect brand reputation
• Lead regional communication efforts during crisis situations when required

Skills & Experience

• 10+ years experience in a senior communications, PR, or media relations role
• Experience leading communications strategy for a major consumer brand
• Strong understanding of traditional, digital, social, and creator-driven media
• Proven ability to build audience engagement through storytelling and earned media
• Exceptional leadership, presentation, and stakeholder management skills
• Strong project management capabilities and experience working under tight deadlines
• Extensive network across media, entertainment, creators, and digital platforms
• Strong understanding of consumer behaviour, media trends, and competitive landscapes
• Problem solver with the ability to align multiple stakeholders and competing priorities
• Bachelor’s Degree in Communications, Journalism, Business, or a related field preferred

Additional Information

• Based in Santa Monica, California
• Travel: 40–50%
• Full-time permanent role
• Benefits eligible
• Salary range: USD $115,280 – $172,920 plus incentives

This is a senior communications leadership role responsible for shaping how millions of consumers experience and engage with the Red Bull brand through media, storytelling, culture, and earned influence.

Tagged as: california, communications, director, red bull, santa monica, USA