General Manager – Product Full Time NEW

Lead Product for the Ultimate Surfing Company,
with a focus on youth culture and building for the future.

Founded in 1969 in Bells Beach, Australia, Rip Curl is the ultimate surfing company. For more than 50 years, we have led the surfing market and become synonymous with surf culture. ‘The Search’ – the relentless pursuit of the perfect wave – lives in the spirit of everything we do. Our vision is to be the ultimate surfing company in all that we do.

We’re now looking for a visionary General Manager of Product to lead the next evolution of Rip Curl’s global product journey – keeping our heritage alive while pushing innovation, relevance, and global reach.

About the Role

This is a global leadership opportunity that sits at the intersection of culture, performance, and creativity. You’ll guide the full product lifecycle across Men’s, Women’s, and Kids’ apparel and accessories – setting the seasonal direction, inspiring design, and aligning global teams behind a clear vision. From leading-edge surf gear to lifestyle staples that speak to the next generation, you’ll shape the products that define a movement.

What You’ll Do

• Set and lead the global product strategy aligned with Rip Curl’s heritage, brand values, and bold ambitions
• Own seasonal range direction and development – from concept to execution – ensuring customer connection and innovation at every turn
• Stay tapped into the culture – surf, youth, and street – to ensure our product stays relevant and future-focused
• Drive collaboration with regional markets, ensuring consistency while embracing local expression
• Lead sourcing and development with a focus on long-term partnerships, ethical production, and environmental responsibility
• Partner closely with Marketing, Retail, and our Surf Team to build iconic stories and collections that connect deeply with our community
• Ensure commercial performance through sharp inventory planning, margin control, and channel coordination
• Lead and inspire a high-performing product team globally – with a focus on creativity, culture, and capability

What You’ll Bring

• Deep experience in global product leadership within surf, skate, outdoor, streetwear, or youth-driven lifestyle brands
• A feel for what’s next – and the ability to turn that insight into meaningful, high-performance product
• A proven ability to unite and lead creative and commercial teams across global markets
• Strong financial and strategic acumen, with a collaborative, entrepreneurial mindset
• A lifelong connection to surf or coastal lifestyle, and a belief in the positive power of youth and freedom
• Courage, creativity, and clarity – with the leadership to drive performance and culture in equal measure

Why Rip Curl?

You’ll work from our Global HQ in Torquay, Australia, where the energy of the surf meets the power of global business. Rip Curl is part of KMD Brands (including Kathmandu and Oboz). A family of outdoor brands dedicated to designing products for purpose, driven by innovation and committed to being the best for people and the planet. Ready to lead the product evolution of a global surf icon?

If you’ve got the creativity, vision, and cultural connection to lead the Global Product team – we want to hear from you.

Apply now and ride The Search with us.

Tagged as: general manager, product, product design, product management, rip curl, torquay, victoria