Performance Marketing Specialist Full Time

About the Role:

Rip Curl is on the hunt for a Performance Marketing Specialist to help drive our digital growth and elevate our ecommerce presence. As a key player in our Digital team, you’ll execute high-impact paid media strategies that fuel both brand awareness and conversion. You’ll be hands-on across platforms like Google Ads, Meta, and TikTok, using data-driven insights to optimise campaigns and deliver measurable results.

What You’ll Do:

Paid Media Strategy Development

• Collaborate on global paid media strategies
• Identify target audiences and platforms
• Stay ahead of digital trends and platform updates

Campaign Execution & Optimisation

• Work alongside global agencies to launch and manage campaigns across key platforms
• Monitor performance and make data-driven tweaks
• Run A/B tests to refine creatives, targeting, and bidding

Performance Analysis & Reporting

• Track KPIs and generate insights
• Present findings and recommendations to stakeholders

Budget Management

• Allocate budgets to maximise ROI
• Forecast and recommend spend based on trends

Cross-functional Collaboration

• Partner with content, data, and agency teams
• Support integrated marketing initiatives
• Contribute to team strategy sessions

What You’ll Bring:

• Bachelor’s degree in Marketing, Business, or related field and/or equivalent relevant experience.
• 3+ years in digital marketing with a focus on paid media
• Proven success in campaign management and optimisation
• Experience with Google Analytics and reporting dashboards
• Strong analytical and creative problem-solving skills
• Proficiency in Google Ads, Meta Ads Manager, TikTok Campaign Manager
• Excellent communication and collaboration abilities
• Detail-oriented with the ability to juggle multiple campaigns

Diversity, Inclusion & Belonging at KMD Brands

At KMD Brands, we believe that diversity makes us stronger. We’re committed to building an inclusive workplace where everyone feels valued, respected, and empowered to be themselves.

We celebrate the unique backgrounds, experiences, and perspectives of our people — across age, gender, identity, race, sexual orientation, ethnicity, and physical and mental ability. We know that when our team reflects the communities we serve, we create better outcomes for everyone.

We proudly acknowledge and pay respect to Tangata Whenua, the Indigenous Nations, First Peoples, and Custodians of the lands and waterways on which our brand head offices reside in Aotearoa New Zealand, Australia and the United States. Their enduring connection to land, waters, and culture continues to inspire and guide us.

Click APPLY and join us on The Search.

Join us in shaping a workplace where everyone belongs.

Review of applications will begin immediately and will continue until the position is filled.