eCommerce Manager – Europe Full Time

Brief Summary: 

As the eCommerce Manager for SMITH Europe, you’ll be directly responsible for building and executing strategies to drive the SMITH eCommerce business in Europe. In this role, you will be accountable for driving EMEA digital traffic, delivering commercial website performance, website merchandising, and functionality of SmithOptics.com in Europe, our flagship digital hub. This role leads the management of all aspects of website merchandising and site operations ensuring we deliver a seamless and frictionless experience to customers and drive traffic to meet business goals.

You will work closely with the Global eCommerce Team (based in Portland, OR), and Europe marketing, sales operations, and customer service teams to build the eCommerce business in key territories (Germany, Austria, France, Italy, UK), ultimately responsible for delivering increased website traffic, click throughs, and conversion on site. You will be a responsible for the success of Smith’s European eCommerce by leading and supporting key business responsibilities to drive our ecommerce business.

Essential Job Duties: 

• Develop digital channel strategies, plans, budgets, and forecasts to increase SMITH’s penetration in Europe and ultimately drive eCommerce growth.

• Manage and be accountable for all SmithOptics.com European pricing, promos, landing pages, product launches, and online categorization to drive ecommerce business and conversions.
• Lead the SmithOptics.com merchandising strategy for Europe, which includes, but not limited to cross-sell/upsell opportunities, product recommendations, pricing, product setup, managing collections, featured products, seasonal product launches, and website experience.
• Develop and lead site publication, which includes authoring, feature set, components, and deployment of rich content, with the goal to drive efficiency, accuracy, and timeliness.
• Partner with Brand Team to build dynamic site plans that are connected to the marketing calendar and ecommerce sales plan to ensure the achievement of brand and business goals.
• Develop the website promotional strategy to drive traffic, engagement, and conversion, while balancing a premium omni-channel brand experience.
• Lead commercial reporting on website performance. Derive insights and lead actions in areas such as per-country CRO, returns management, product mix, etc.
• Develop the website sales plan to forecast inventory in accordance with seasonal demand patterns and product launches.
• Be the eCommerce and customer experience voice to lead functional upgrades to the site that improve site experience, conversion rate, etc.
• Identify opportunities for new features on SmithOptics.com Europe websites.  Develop business cases for online needs and opportunities, including interactive experiences, merchandising optimizations, conversion focused tactics, and evergreen content.
• Manage day-to-day budget and develop the business case to secure incremental investments based on historical digital marketing performance.

Knowledge, Skills & Abilities:

• 5-7 years of experience in managing a site with a demonstrated track record of achieving growth.

• eCommerce platform and catalog management required; Salesforce Commerce Cloud experience a plus.
• Experience with digital commerce components such as users, catalog, pricing, inventory, and payment.
• Knowledge of digital commerce integrations such as CMS, DAM, PIM, OMS, and ERP.

• Strong knowledge of online shopping in European markets, preferably with experience in France, UK and/or Germany.
• Understanding of user centered design, UX, A/B and user testing preferred.
• Demonstrated ability in ROI analysis and commercial program optimization, plus a working knowledge of digital marketing KPIs.
• Experience working with cross-functional groups in matrix type organisation, and able to drive collaboration (e.g., sales, marketing, supply chain, customer service).
• Exceptional strategic, analytical, and critical thinking skills. Ability to breakdown complex problems and formulate plans. Able to make tough, informed decisions quickly to keep performance on track.
• Demonstration of innovation and initiative; always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary.
• Enjoys collaboration with diverse teams & stakeholders and is passionate about the SMITH brand and emerging technologies.

Location: this role is based from our Padova, Italy office and is a hybrid role onsite 3-days/week

Resume Submission: must submit resume in English 

Tagged as: e-commerce, italy, padova, product, sales, smith optics