Director, Product Marketing Full Time NEW

Company Description

Vuori is redefining athletic apparel: built to move and sweat in, designed to transition into everyday life. Inspired by the active coastal California lifestyle, we blend fitness, creative expression, and purpose — with a good dose of fun.

We thrive in a high-energy, fast-paced retail environment, and we aim to inspire others to live life with clarity, enthusiasm, and impact. Vuori is a place of opportunity, growth, and success — for individuals ready to take ownership and lead.

Job Summary

As Product Marketing Director, you’ll partner with merchandising, sales, and creative teams to shape and share compelling product stories across all global channels. Reporting to the VP of Integrated Marketing & Brand Strategy, you’ll lead product-focused launches and manage the delivery of seasonal campaigns and content — all while building strong cross-functional workflows with operations, brand, and ecommerce teams.

What You’ll Do

• Lead and execute seasonal and monthly product marketing strategies across all channels

• Partner with merchandising and design to align product positioning and go-to-market plans

• Use consumer insights and market data to shape messaging, story arcs, and seasonal priorities

• Write and oversee the development of clear, compelling product messaging

• Plan and manage all aspects of new product launches

• Oversee campaign asset development (photography, video, content) from brief to execution

• Collaborate with Content Strategy to prioritize product F&B (features and benefits)

• Track and analyze campaign performance and adjust strategies accordingly

• Work closely with regional marketing leads to localize messaging and exclusive drops

• Manage a team of 4+ product marketers, delivering all launch requirements on time

• Collaborate with Merch Planning, Channel, and Activation teams to align launch calendars

• Partner with Marketing Ops on integrated launch planning and promo alignment

Who You Are

• Bachelor’s degree in Marketing, Business, or related field

• 12+ years in marketing, with at least 7+ years in product marketing — ideally in performance or sportswear

• Strong grasp of product positioning, campaign development, and GTM strategy

• Clear, confident communicator — written and verbal

• Highly analytical and comfortable making data-driven decisions

• Calm under pressure, organized, and capable of managing multiple projects in a fast-moving environment

What We Offer

• Health insurance

• Savings and retirement plan

• Employee Assistance Program

• Generous Vuori discount + industry perks

• Paid time off

• Wellness & fitness benefits

• Base salary: $170K – $200K + bonus eligibility

Equal Opportunity

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. We welcome all qualified applicants, regardless of gender identity, sexual orientation, race, religion, age, disability, veteran status, or any other protected characteristic.

All information will be kept confidential in accordance with EEO guidelines.

Tagged as: california, carlsbad, marketing, product, product marketing, USA, vuori