Vice President, Brand Style & Concept Full Time

Job Description

The Vice President, Brand Style & Concept will define and elevate the brand’s global styling vision while shaping seasonal creative concepts that bring our unique “California Lifestyle” point of view to life. This leader will play a pivotal role in connecting design intent, product storytelling, and creative expression — ensuring our aesthetic is ownable, cohesive, and resonant across all channels and customer touch points worldwide.

What you’ll get to do:

Brand / Aesthetic & Visual Ecosystem

• Shape and evolve the brand’s styling and visual identity to deliver an authentic, differentiated point of view in the marketplace.
• Translate the “California Lifestyle” vision to life by partnering with key functions — translating brand values into compelling seasonal concepts, styling direction, content, activations, and retail experiences.
• Integrate the go-to-market process to ensure brand integrity and creative intention flow seamlessly from design concepts through to marketing execution.
• Drive aligned clarity of the Vuori Brand Vision – connecting dots throughout the GTM product & marketing processes.

Design / Concept & Product Inspiration

• Collaborate with design team on seasonal creative concepts, informing seasonal insights on styling and proportion shifts
• Inform the collection at key milestones and throughout seasonal pipeline.
• Partner on collaboration ideation and manage key creative styling moments.
• Serve as the steward of the seasonal concept in post adoption milestones – working closely with design leads and design Style Concept Directors to ensure integrity of the intent maintained.

Creative / Look, Feel & Styling

• Define the global styling vision and ensure consistency and excellence across all channels.
• Lead styling execution for all content, ensuring a unified look and feel that reflects our brand DNA; partner with creative team to identify talent to support.
• Partner with the Seasonal Creative Director to translate seasonal creative concepts into styling that brings narratives to life across lifestyle, studio, and campaign content.
• Partner with brand marketing to align on positioning and briefs, ensuring styling and concept work ladder up to the broader brand strategy.
• Provide clear, actionable creative direction for marketing teams — informing content creation, activations, PR angles, and partner selections.

Qualifications

Who you are:

• Strong styling expertise with deep apparel and fashion knowledge; elevated taste level and strong design eye.
• Creative synergy with Design, Creative, and Brand Marketing teams.
• Highly collaborative and key to brainstorming and cross-functional partnership.
• Great communicator – able to inspire teams and external partners.
• Industry and fashion expert who can blend product, styling, and brand storytelling seamlessly.
• Visionary mindset with the ability to create a unique “Vuori world.”
• Strong creative direction — builds mood boards, styling guides, and leads on-set execution.
• Organized and adaptable; able to juggle multiple shoots and shifting priorities.
• Established network of stylists, vendors, and creative resources to elevate the brand’s look and feel.

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $267,500 – $322,500 per year. This role is bonus eligible.

Tagged as: brand management, california, carlsbad, style, USA, vuori