Sr Manager, Ecommerce ANZ Full Time NEW

About the Role:

As the Senior Manager, eCommerce, you will be responsible for the overall digital growth, strategic direction and performance, with particular emphasis on e-commerce results and digital marketing excellence.

Overseeing digital strategy, execution, team leadership and financial management, you will report to the Country Manager ANZ and part of the leadership team. Ecommerce will be a key driver of our growth, our omnichannel experience will play a central role in elevating our market position, ensuring a seamless connection between digital and retail.

Responsibilities:

• Collaborate with the Leadership team to develop and execute YETI ANZs strategic growth plans, ensuring alignment and monitor key initiatives and drive to deliver results

• Define and execute the e-commerce strategy aligned with business objectives, ensuring a seamless and elevated customer journey while driving online growth

• Manage end-to-end digital operations, optimise website performance, enhance CRM strategies, and spearhead the implementation of a loyalty program to deepen customer engagement

• Set and achieve KPIs such as conversion rates, AOV and customer retention

• Full P&L ownership, ensuring revenue, margins, and costs align with business targets

• Expand digital sales channels, including direct-to-consumer (DTC) websites and B2B portal

• Ensure YETI ANZ digital channels are optimised for speed, UX/UI, and functionality to improve key metrics such as conversion rates and AOV

• Implement personalisation strategies to enhance customer engagement and drive higher conversion

• Continuously refine customer journeys through data insights and feedback to remove friction points

• Develop and oversee digital marketing strategies across SEO, PPC, email, affiliates, display ads, and social media

• Leverage data-driven customer segmentation to drive targeted campaigns and enhance customer journeys

• Integrate digital and offline channels for a seamless omnichannel experience

• Work cross-functionally with IT to integrate e-commerce platforms with business systems for performance including enhancements

• Stay ahead of emerging e-commerce technologies (AI, chatbots, AR/VR) and assess their impact

• Identify opportunities to streamline processes, innovate, and drive growth through new ideas and effective implementation

• Collaborate with operations team to streamline order fulfilment, warehousing, and inventory management

• Use analytics tools to track key KPIs, including revenue, traffic, conversion rates and ROAS

• Provide data-driven reports to the executive team and stakeholders, with insights and recommendations.

• Implement A/B testing and experimentation strategies to optimise site performance and marketing campaigns

• Manage external agencies and vendors, ensuring all digital initiatives are executed effectively

• Recruit, develop and inspire the e-commerce team, fostering a high-performance culture

• Foster a collaborative and innovative environment, ensure employee engagement, and manage performance effectively

• Work cross-functionally with commercial, marketing, operations, IT, and customer service to ensure business alignment

Qualifications and Attributes:

• 8+ years’ experience in ecommerce/digital roles across retail/fashion/FMCG industry

• 4+ years’ experience leading teams and/or cross-functional project management

• Proven track record in scaling e-commerce businesses with experience building Brands and demonstrated ability to drive customer engagement

• Expertise in digital marketing, online sales strategies, UX/UI and platform management

• Strong understanding of P&L management and commercial acumen

• Familiarity with omnichannel strategies and retail integration

• Proven experience working in a fast-paced dynamic environment with demonstrated ability to be agile

• Strong capability in problem-solving, negotiation, decision-making and conflict resolution

• Curiosity to learn, laser-focus on the details and resourcefulness with all that you do!

• Strong interpersonal skills and ability to develop and manage relationships with cross functional team members

• Familiarity with digital platforms and tools such as Shopify, Salesforce, Klaviyo, or similar.

• Solid understanding of onsite merchandising and content and how it can be used to drive sales