Arc’teryx
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Brand Management
Senior Manager, Brand Marketing – APAC Full Time NEW
Your Opportunity at Arc’teryx
As Senior Brand Manager for APAC, you will work hand-in-hand with global Go-to-Market teams to ensure every major brand moment lands with precision, relevance, and cultural credibility across Australia / New Zealand, Japan, Korea and Taiwan region.
Your mandate is to drive brand growth and commercial success across the region through brand authenticity and mutual relevancy. You think in channels and you know how to orchestrate them, so they work together rather than in parallel. You bring markets along as genuine partners, surface what global needs to know about the region, and hold a high bar for how the brand shows up at every touchpoint.
Meet Your Future Team
The APAC Marketing team drives brand strategy across all consumer touchpoints in the region, in full alignment with global direction. We work closely with in-country marketing teams across Australia / New Zealand, Japan, Korea and Taiwan region, with a focus on consumer acquisition, brand momentum, and deepening Arc’teryx’s cultural authority in each market.
What You’ll Be Doing
Campaign Rollout and Localization
- Partner with global GTM teams to localize and activate global brand moments across APAC markets with consistency and cultural relevance
- Lead the localization process end-to-end — briefing, adaptation, production, and market delivery — ensuring consistency with global brand standards and genuine resonance at the local level
- Build and maintain a rolling APAC brand calendar that aligns regional moments with global campaign beats and local market priorities
- Establish a consistent measurement framework for brand campaigns across APAC, tracking effectiveness and translating results into clear recommendations
Market Partnership and Brand Momentum
- Work closely with in-country marketing leads to accelerate local brand momentum and commercial performance, providing strategic direction, campaign toolkits, and hands-on support
- Identify market-specific opportunities — cultural moments, community partnerships, media relationships — that extend the reach and credibility of global brand initiatives at the local level
- Support retail and key account marketing initiatives with integrated media plans where relevant
- Collect and synthesize market insights across the region, translating them into clear, actionable intelligence for global brand and GTM teams
- Serve as the regional voice in global planning conversations, ensuring APAC market realities inform upstream strategy
What You’ll Bring
- 7+ years in brand marketing or integrated campaign management, with at least 3 years in a regional or multi-market role
- Demonstrable experience rolling out brand campaigns across multiple markets simultaneously, with strong instincts for what requires adaptation versus what should stay consistent
- Strong channel fluency across paid media, digital, advertising, and events — you understand how each works and how they reinforce each other
- Experience working with global GTM or brand teams, translating global strategy into local execution without losing either the strategic intent or the local relevance
- Deep understanding of the cultural diversity across APAC
- Excellent written and verbal communication in English; proficiency in Japanese, Korean, or Chinese is a meaningful advantage
- Experience in outdoor, sport, lifestyle, or premium consumer brands
- The ability to operate with significant autonomy while remaining tightly aligned with global direction
- A genuine connection to the outdoors and to the communities Arc’teryx serves
