Creator Marketing Specialist Full Time

About the Role

Red Bull is looking for a Creator Marketing Specialist to help grow brand awareness, product relevance, and consumer trust through authentic relationships with creators, influencers, and opinion leaders.

This role will focus primarily on the Active Lifestyle (Fitness) space, identifying creators whose audiences align with the Red Bull brand and developing meaningful partnerships that create genuine value for both parties.

Working closely with Sports, Brand, and Field Marketing teams, you’ll develop and execute creator-led initiatives that drive earned reach, strengthen product understanding, and build long-term brand affinity.

Key Responsibilities

Creator Relationships & Network Development

• Identify and build relationships with creators, influencers, and opinion leaders within the fitness and active lifestyle space.
• Develop a deep understanding of each creator’s goals, interests, and audience.
• Create authentic partnerships that align with both creator objectives and Red Bull business priorities.
• Identify opportunities for unique collaborations, projects, and activations.
• Ensure creators have a genuine understanding of and connection to Red Bull products and brand values.
• Work closely with internal product experts to improve product advocacy and credibility.

Creator Marketing Execution

• Develop and execute creator marketing initiatives throughout the year.
• Partner with Sports, Brand, and Field Marketing teams to integrate creators into existing campaigns and activations.
• Support the creation of new creator-led concepts and programs.
• Collaborate with the Brand team to develop the tools, assets, and resources required to support creator programs.
• Drive initiatives that increase organic reach, product understanding, and consumer trust.
• Identify new and engaging ways to communicate product benefits through creator channels.

Reporting & Business Operations

• Monitor and report on the performance of creator marketing initiatives.
• Analyse results and share learnings with internal stakeholders.
• Track ROI and ensure programs support broader business objectives.
• Contribute strategic and creative thinking to project groups focused on product trust and awareness.
• Manage budgets and support the development of commercial business cases.

Skills & Experience

• 3+ years experience working with creators, influencers, opinion leaders, talent, or ambassador programs.
• Experience within FMCG, media, lifestyle, sport, fitness, or related industries preferred.
• Degree in Marketing, Communications, Public Relations, or a related discipline preferred.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience working with agencies, external partners, and talent representatives.
• Commercially minded with the ability to evaluate partnerships and measure outcomes.
• Creative thinker who can turn ideas into practical, impactful programs.
• Strong communication, relationship-building, and project management skills.

Additional Information

• Based in Sydney, NSW.
• Travel requirement: approximately 40–50%.
• Must be eligible to work in Australia.

This is an opportunity to sit at the intersection of creator culture, fitness, lifestyle marketing, and one of the world’s most recognised brands.

Tagged as: australia, content, creator marketing, creators, marketing, nsw, red bull, sydney