National Sales/Marketing Manager Full Time NEW

About the Role

FORMER is seeking a commercially driven National Sales Manager to lead and scale the brand’s ANZ business from our Burleigh Heads headquarters.

This role owns national revenue across wholesale, key accounts, and eCommerce, working closely with the founders and leadership team to strengthen distribution, deepen retail partnerships, and build disciplined commercial structure around a rapidly expanding brand.

Success in this role requires balancing brand vision with commercial performance — protecting the integrity of the brand while driving measurable growth across all channels.

Role Summary

The National Sales Manager is responsible for omni-channel revenue performance across Australia and New Zealand, overseeing wholesale strategy, key accounts, agency management, and digital revenue growth.

You will lead wholesale strategy, manage selected territories, align external sales agencies, and partner with Brand, Digital, Merchandising, and Operations teams on forecasting, inventory planning, and commercial execution.

The objective is clear: grow revenue, strengthen retail partnerships, and maintain disciplined brand positioning across all channels.

Key Responsibilities

Commercial Strategy & Revenue Ownership

• Own seasonal and annual revenue targets across wholesale and eCommerce

• Develop integrated channel strategies across retail and digital

• Identify distribution and growth opportunities while maintaining brand positioning

Wholesale & Key Account Management

• Build strong relationships with key surf, skate, and lifestyle accounts

• Lead seasonal sell-in presentations and range showings

• Negotiate commercial terms, manage order books, and drive repeat business

• Secure sell-through data from retail partners to inform forecasting and replenishment

• Analyse account performance to identify risks and opportunities

• Ensure strong in-store brand execution across key accounts

Territory & Agency Management

• Manage and align external sales agencies to revenue and brand objectives

• Set territory plans, KPIs, and reporting standards

• Directly manage selected states/territories and key accounts

• Maintain consistent communication across the national sales network

eCommerce & Digital Channel Leadership

• Partner with Brand and Digital teams to drive eCommerce growth

• Lead online forecasting, launch planning, and promotional strategy

• Align digital trading with seasonal product drops and inventory flow

• Analyse traffic, conversion, and sell-through data to optimise performance

Forecasting & Inventory Planning

• Lead seasonal forecasting across wholesale and eCommerce channels

• Use historical data and market signals to inform demand planning

• Manage order intake, cancellations, and replenishment strategy

• Work closely with Operations to optimise inventory flow and minimise risk

Reporting & Market Intelligence

• Deliver accurate sales reporting and channel analysis

• Provide insights on product performance and market trends

• Support founders and leadership team with clear commercial visibility

Skills & Experience

• 5+ years experience in a sales leadership role within apparel or action sports

• Strong retail relationships within the ANZ surf and skate market

• Experience managing omni-channel revenue across wholesale and eCommerce

• Strong forecasting, reporting, and data analysis capability

• Experience managing key accounts and external sales agencies

• Inventory planning experience working with operations teams

• Excellent communication and presentation skills

• Strong commercial acumen and disciplined execution

Key Attributes

• Commercially driven with strong brand awareness

• Structured, organised, and accountable

• Confident negotiator and presenter

• Collaborative and comfortable working cross-functionally

• Genuine understanding of surf, skate, and independent culture aligned with the FORMER brand

What We Offer

• Burleigh Heads–based leadership role within a global, founder-led brand

• Competitive salary and bonus structure

• Generous seasonal product allowance

• Opportunity to influence retail and digital growth across ANZ

Applications should include CV and relevant sales track record.

Tagged as: former, former merchandise, manager, marketing, national manager, sales