Marketing and Digital Director Full Time

Objective :

Directly reporting to the founders and as a member of the Steering Committee, you create a disruptive, credible and engaging brand experience through product, content, communication and digital / e-commerce.

Missions:

1- Strategic management

Lead the E-commerce, Brand Content, Activation and Product strategies to deliver the company’s 2028 roadmap.

2- Team management

Lead a team of 25 people in total including several hierarchical levels, with 4 direct managers each leading a team. Lead, coach and inspire the team through various meetings and cohesion formats.

3- Performance monitoring

Track KPIs, performance and progress across all team scopes to ensure:

• E-commerce growth, monitoring the KPIs of the following issues: E-merchandising, local/international specificities and performance, purchasing strategy, creation of SMUs, commercial animation, SEO.

• A coherent, readable content strategy that is faithful to the brand’s DNA and brandbook, monitoring the KPIs of the following areas/issues: graphics, web design, team (athletes) management, studio and outdoor shoots, copywriting, updating the brand book, choice of service providers.

• A disruptive, responsible, impactful and engaging brand communication strategy, readable and faithful to the brand’s DNA and brandbook, monitoring the KPIs of the following poles/issues: PR, digital acquisition, campaigns, Events, Social Media, collabs.

• A disruptive, responsible and efficient product strategy, monitoring the KPIs of the following poles/issues: creation of Bags & Accessories, Outdoor Lifestyle, Surf, Outerwear, Hike collection plans, market and trend insights, control of the number of products, margin.

Training/Qualifications:

You have a Bac +5 from a business school or IAE specializing in Marketing, digital marketing / E com. You have 10 years of experience, ideally in the outdoor sector and at least the clothing sector (notions of collections with the product team).

You have additional expertise in strategy for participation in the steering committee and in finance for maintaining budgets.

Technical skills expected:

• Measure, analyze and manage the strategy

• Measure and analyze the overall performance of the activity: define and monitor KPIs based in particular on Analytics tools (Google, YouTube, Facebook), set up dashboards and monitor activity (monthly reporting on e-commerce, half-yearly reporting).

• Communicate in English (both orally and in writing) and deliver oral presentations to a large audience

• Master the Office suite, Sales Force, web analysis tools

• Have expertise in digital & omnichannel marketing

Expected behavioral skills:

• Rigor / analytical and synthesis skills

• Adaptability / flexibility / flexibility in the way of working

• Writing and interpersonal skills

• Solid experience in team management / Being an inspiring leader / having a vision

• Strong environmental convictions / ecological sensitivity

• Mastery of community codes

Working conditions :

• Working hours: 37 hours from Monday to Friday

• Remuneration: between 70 and 80k€ gross per year depending on experience

• Executive status, member of the COPIL

• Place of work: Annecy with regular trips to headquarters, in Cébazat (63) and occasional trips to subsidiaries (US / Germany / UK, etc.)

• Benefits: possibility of working 4.5 days / 12 days of RTT / possibility of teleworking / employee savings / Riding days

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