LÉ BENT
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Marketing
Marketing Manager – Growth & Execution Full Time NEW
About the role:
Le Bent is looking for an experienced, commercially minded Marketing Manager – Growth & Execution to help drive our next phase of global growth.
Reporting to the General Manager and based in Sydney, you will lead the planning and execution of global marketing initiatives across product, digital, content and commerce.
This is a high-impact role for someone who can think strategically, turn ideas into action and comfortably move between the big picture and getting the work done.
Key responsibilities:
- Lead seasonal campaigns, product launches and go-to-market plans
- Build brand awareness and demand across our key global markets
- Deliver integrated campaigns across e-commerce, wholesale, paid media, social, CRM, PR and international markets
- Turn product innovation and technical performance into compelling consumer stories
- Drive qualified traffic, customer acquisition, retention and profitable DTC growth
- Support wholesale demand, key accounts and sell-through through strong marketing programs
- Manage content, agencies, athletes, ambassadors and brand partnerships
- Develop customer segmentation, retention and reactivation programs
- Use data, consumer insights and AI to continually improve marketing effectiveness
- Execute consistently against the Lé Bent brand across every consumer touchpoint
About you:
- 5+ years’ experience in marketing, growth or integrated marketing roles, ideally with ownership of commercial outcomes
- Strong digital, e-commerce and performance-marketing capability
- Experience developing and executing integrated campaigns
- Strong commercial, analytical and project-management skills
- Experience managing agencies, creatives and multiple stakeholders
- Hands-on knowledge of Shopify, Klaviyo, Meta Ads, Google Ads and Google Analytics
- Comfortable using data, technology and AI to work smarter and improve performance
- Equally comfortable developing the plan and rolling up your sleeves to deliver it
- Experience within outdoor, snow, action sports, apparel or premium consumer brands would be highly regarded — as would a genuine passion for mountain culture and adventure
About us:
Born in the mountains, Le Bent is a premium performance-layering brand built on a simple belief: Performance starts with comfort. Through signature merino blends, technical innovation and athlete-driven design, the ambition is to create the best-feeling performance layers on earth.
