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Social Media
Social Media Manager Full Time NEW
About NST
Natural Selection Tour is a media company and event series built around the best riders in freeride snowboarding, skiing, mountain biking, and surf. We tell athlete-driven stories across live broadcast, YouTube, and social, and we work to stay credible to the core of every sport we cover.
The Role
The Social Media Manager runs NST’s day-to-day social operations across all four sports: five Instagram accounts (one main NST account and one per sport), plus NST’s global YouTube and TikTok channels.
You will execute our social strategy and help shape it with the Global Brand Director. You will write and publish, keep a dense multi-sport calendar accurate, brief our sport-specific editors, and manage the community. The core challenge: one consistent NST voice that still reads as native to snowboarders, skiers, mountain bikers, and surfers.
This is a contract role with an initial 6-month term. Must be eligible to work in the United States.
Location and Travel
Remote: This role is fully remote. Our team is small and distributed, so you’ll work independently and stay connected over Slack, video calls, and shared calendars.
Travel: Expect to be on site at NST’s four main events each season, plus some additional travel as needed. Event travel can include multi-day trips, weather holds, and early or late hours.
What You’ll Do
Strategy and planning
- Execute NST’s social strategy across all channels, and contribute ideas and recommendations when we set strategy each season
- Own the social calendar across five Instagram accounts, YouTube, and TikTok, covering events, broadcasts, partner deliverables, series, and evergreen content
- Keep the calendar accurate when event windows, weather, and broadcast plans change
Writing and publishing
- Write captions, titles, descriptions, and on-screen copy in a consistent NST voice that also sounds native to each sport
- Publish and optimize natively for each platform: Reels, Stories, carousels, Shorts, long-form YouTube (titles, thumbnails, descriptions, uploads), and TikTok
- Make sure every post is accurate: athlete names, results, partner tags, and credits
- Maintain the NST social voice guide, including tone notes for each sport
Working with editors
- Write clear briefs for our sport-specific editors on what social content is needed, when, and in which formats
- Flag content gaps early and set priorities and turnaround times with the editors
- Work with athlete managers, who source rider footage, to turn it into social-first content
Community and creators
- Manage comments and DMs across all channels and grow an engaged community
- Engage with followers, creators, and influencers, and stay connected to each sport’s community
- Collaborate with creators to find and produce stories, including collab posts
- Follow an escalation process with the Global Brand Director for sensitive moments, such as athlete injuries, judging debates, or negative comment threads
Live events
- Travel to main NST events and run real-time social coverage during competition and broadcast windows
- Work flexible and early or late hours around event days, weather holds, and time zones
Partners and distribution
- Deliver partner and sponsor social deliverables on brand and on schedule
- Distribute assets to athletes, partners, and media so they can share and amplify NST content
Trends and testing
- Track platform changes, trends, social audio, and formats on Instagram, YouTube, and TikTok
- Test new features and formats, and recommend what to adopt based on results
Analytics and reporting
- Track performance across all channels and report results regularly
- Turn the data into specific recommendations on content, timing, and formats
What You Bring
- 3–5 years running social for a sports, outdoor, media, or lifestyle brand, ideally across several accounts at once
- Real fluency in at least one of snowboarding, skiing, mountain biking, or surf, and the curiosity to learn the culture of the others quickly
- Strong, versatile writing: you know when a post should be funny, hype, or understated
- Hands-on knowledge of Instagram, YouTube, and TikTok, including formats, algorithms, and native analytics
- Experience briefing editors or creators and giving clear feedback
- Organization and attention to detail: you keep a multi-channel calendar accurate when plans change mid-event
- Comfort with a remote, small-team setup and a live-event schedule with travel
- Authorization to work in the US (we are not able to sponsor work visas)
Bonus Skills
- Shooting and editing short-form video (CapCut, Premiere) when a moment calls for it
- Knowledge of paid social, or experience running paid campaigns (an agency manages our paid media)
- Live-event or broadcast social experience
- Experience with partner or sponsor deliverables
Compensation
$85,000 to $95,000 annualized, based on experience.
This is a 1099 contract position with an initial 6-month term.
Must be eligible to work in the United States.
Our Stack
Later, Many Chats, ViralSweep, Canva, Meta Business Suite, YouTube Studio, Frame.io, Google Drive, and Adobe Creative Suite. Experience with these, or comparable tools, is a plus.
