Marketing Specialist Full Time NEW

About Surfing Australia

Surfing Australia is the governing body for surfing in Australia, committed to developing and promoting the sport at all levels. From grassroots participation programs to elite performance pathways & Olympic Games, we strive to inspire and engage surfers across the country. Our purpose is to create a healthier and happier Australia through surfing. Visit surfingaustralia.com to learn more about our history, our strategic pillars and what we deliver to Australia’s surfing community.

About the Role

The Marketing Specialist is responsible for the end-to-end management of key commercial partnerships deliverables across Surfing Australia’s major properties, including events, programs, and campaigns. This role oversees the delivery of marketing, PR, 3rd party earned media and brand integration outcomes for high-value partners, ensuring performance aligns with contractual entitlements and broader organisational objectives.

A core function of the role is to lead the development and execution of large-scale, integrated national marketing and communications campaigns across Surfing Australia platforms. This includes working across a key participation junior surfing initiative, a branded surf festival, a women’s surf program and various Surfing events.

The role requires strong account servicing capability, a deep understanding of brand strategy, and experience delivering multi-channel campaigns within a sporting or live events environment.

Key Responsibilities

Marketing Campaign Planning & Execution

• Lead the strategic planning and rollout of national marketing campaigns across Surfing Australia’s partner-funded programs and events.
• Develop integrated media and content plans spanning paid, earned, shared, and owned channels.
• Coordinate with in-house and external creative, PR, and digital agencies for content production, distribution, and amplification.
• Execute and distribute digital and direct marketing camapaigns.
• Ensure all brand campaigns are delivered on time, on budget, and in line with creative strategy and brand guidelines.

Account & Partnership Management

• Serve as the primary relationship manager for some of Surfing Australia’s major commercial partners.
• Ensure delivery of contractual assets and activations across events, programs, content, marketing, and communications.
• Act as a liaison between internal departments and partner stakeholders to coordinate approvals, milestones, and deliverables.
• Manage partnership reporting and wrap-up documentation, including data, metrics, and content recaps.
• Identify opportunities to strengthen partner alignment and contribute to renewal conversations.

Earned Media, Public Relations & Communications

• Lead PR planning, media outreach, and narrative development across partnership campaigns.
• Draft and distribute media releases, official statements, key messaging, and campaign assets.
• Coordinate earned media opportunities including ambassador media calls, talent interviews, and press coverage at events.
• Able to develop new creative ideas & stories that you pitch to media
• Maintain relationships with key sport, lifestyle, and mainstream media outlets relevant to Surfing Australia’s strategic goals.

Event Marketing & Brand Activation

• Oversee partner presence and branding at Surfing Australia events, including signage, merchandise, ambassador engagements, and activation zones.
• Work with Events and Production teams to deliver high-quality, seamless brand integration onsite.
• Ensure marketing and content outputs from events deliver value for partners and align with campaign messaging.

Reporting, Evaluation & Continuous Improvement

• Track and evaluate campaign performance across key metrics including media value, reach, engagement, and partner satisfaction.
• Deliver formal post-campaign and post-event reports to stakeholders.
• Conduct internal reviews and propose optimisations for future campaign

Key Selection Criteria

• Minimum 5 years’ experience in ATL & BTL marketing for a consumer brand, media company or sport.
• Minimum 5 years’ experience with brand partnerships, sponsorship servicing or agency account management.
• Demonstrated experience planning and delivering national, multi-channel marketing campaigns.
• Strong knowledge of integrated campaign development across media, content, digital, and PR.
• Experience working within or alongside the sports, events or entertainment industry.
• Solid 3rd party National, State & local media relationships
• Skill of 360 degrees marketing execution on campaigns through social media, content marketing, direct marketing and graphics design.
• Excellent communication skills, both written and verbal, with experience writing media and brand copy.
• Proven stakeholder management capability, with ability to balance creative delivery with partner requirements.
• Highly organised and capable of managing multiple concurrent campaigns and deadlines.
• Ability to work collaboratively across departments and with external agencies and vendors.
• Bachelor’s degree in Marketing, Communications, or related field required
• Proficiency in Adobe Creative Suite, Google Analytics, and major social media management platforms

What We Offer

At Surfing Australia, we are committed to creating a supportive and flexible work environment based at Surfing Australia’s HQ at the Hyundai High-Performance Centre in Casuarina, Northern NSW. We offer a competitive salary, opportunities for professional development, and the chance to be part of an organisation that is dedicated to growing the sport of surfing in Australia.

• Complimentary on-site gym facilities available
• Lunchtime Team Surfs
• Opportunities for personal/career development
• Great work culture and annual program
• Industry merchandise discounts
• Dynamic team environment

How to Apply

Interested candidates should apply online via Seek and include their resume and cover letter outlining their qualifications and experience relevant to this role. Applications close on the 11th of February 2025.

Must have unrestricted work rights in Australia

Contact Information

If you have any questions after reading the Job Description, please email [email protected]

Tagged as: australia, communications, coordinator, events, marketing, planning, social media, specialist, surfing, surfing australia